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Dacey Rankins

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2026-07-17 14:39:05 -

What Is Retail Analytics? The Science of Understanding Why Customers Do What They Do
A retailer once celebrated a 15% increase in sales. The executive team was thrilled. The merchandising department claimed victory. Marketing pointed to a recent campaign. Store operations highlighted staffing improvements. Everyone had a theory. Everyone had a story. Then the analytics team looked deeper. The increase wasn't driven by more customers. It wasn't driven by better marketing. It...

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Dacey Rankins

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2026-07-17 14:41:40 -

How Does AI Help Retailers? The Real Story Isn't Automation. It's Attention.
A customer walks into a store looking for running shoes. Simple enough. Yet beneath that seemingly ordinary moment lies a remarkable amount of complexity. Which products should be displayed first? Which sizes should be stocked? Which promotion should appear in the retailer's app? How many associates should be scheduled that afternoon? Which inventory should be replenished before the weekend?...

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Dacey Rankins

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2026-07-17 14:34:38 -

What Is a POS System? The Cash Register Grew Up—and Took Over the Business
Walk into a coffee shop at 8:15 a.m. A customer taps a phone. A receipt appears instantly. Loyalty points update. Inventory counts change. The manager, who isn't even in the building, can see sales data on a smartphone. Somewhere in the background, labor scheduling software adjusts forecasts for the afternoon rush. Most people think they just witnessed a transaction. They didn't. They...

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