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Dacey Rankins

added blog Business
2025-09-17 10:43:00 -

How Can I Segment Retention Analytics (Cohorts, Behavior, etc.)?
Tracking retention is one of the most important steps in understanding whether your product is delivering ongoing value. But looking at retention as a single metric (like a monthly retention rate) isn’t enough. To gain real insight, businesses must segment retention analytics—breaking users into meaningful groups that reveal patterns in engagement, churn, and loyalty. This article...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-26 15:12:18 -

How Do You Measure the Success of a Community?
Community building is an art, but measuring whether your community is truly successful requires science. Many organizations and leaders launch communities with excitement, only to struggle later when stakeholders ask, “Is this working?” or “What impact are we really having?” The truth is, community success looks different depending on the mission. A professional...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-22 15:47:46 -

How Long Should Each Podcast Episode Be?
Introduction: Why Length Matters More Than You Think One of the most debated questions among new and seasoned podcasters alike is: How long should each episode be? The truth is, there’s no one-size-fits-all answer — the ideal length depends on your topic, format, audience expectations, and even the platform where your show is hosted. However, understanding how length influences...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-17 15:30:29 -

How to Do Mobile App Marketing: From Installs to Retention and Growth
Introduction Launching a mobile app is only half the battle. The true challenge begins once your app is live: how do you attract downloads, engage users, retain them, and turn them into loyal advocates? With over 5 million apps competing for attention across the App Store and Google Play, even the most innovative app can vanish into obscurity without a well-planned marketing strategy. Success...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-15 18:08:58 -

What Are Common Mistakes in Marketing Plans — and How to Avoid Them
Introduction A marketing plan is the foundation of any successful business growth strategy. It defines how a company communicates its value, attracts its target audience, and achieves revenue goals. Yet, despite its importance, many marketing plans fall short because of preventable mistakes. These errors often arise from unclear objectives, inadequate research, poor alignment with business...

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Dacey Rankins

added blog Business
2025-04-03 15:01:37 -

What is the Best Way to Scale a Startup?
Scaling a startup is one of the most exciting yet challenging phases in an entrepreneur’s journey. After successfully establishing a product-market fit and building a solid foundation, the next step is to grow your business strategically and sustainably. However, scaling isn’t simply about increasing revenue or customer numbers—it involves streamlining operations, managing...

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Dacey Rankins

added blog Business
2025-08-25 17:05:01 -

What Kinds of User Behavior Metrics Matter Most?
Understanding user behavior metrics is critical for businesses that want to optimize websites, apps, and digital products. These metrics go beyond surface-level vanity numbers like page views—they reveal how users actually interact with content, what keeps them engaged, and where they struggle. By tracking the right behavioral metrics, organizations can improve user experience, increase...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-17 15:18:48 -

What Metrics / KPIs Should Be Used in Mobile Marketing?
Introduction In the rapidly evolving world of mobile marketing, success isn’t just about launching creative campaigns or driving downloads — it’s about measuring impact intelligently. Mobile users behave differently from desktop users; they interact on smaller screens, make quicker decisions, and expect highly personalized experiences. To understand whether your mobile...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-16 18:54:11 -

What Metrics and KPIs Should Be Used to Measure Marketing Success?
Introduction In marketing, success is only as clear as the metrics used to define it. Without measurable outcomes, even the most creative campaign or detailed strategy risks being judged subjectively. This is why Key Performance Indicators (KPIs) and marketing metrics are the backbone of effective decision-making. They translate marketing efforts into tangible business impact — showing...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-22 15:58:17 -

What Metrics Should I Track to Measure Podcast Success? (Downloads, Audience, Reviews, and More)
Introduction: Measuring More Than Just Plays Every successful podcast begins with passion — but it sustains itself through performance insight. As the industry matures, data-driven decision-making separates hobbyists from professional creators. Understanding what’s working (and what’s not) helps you refine content, attract sponsors, and grow a loyal audience. Too often,...

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