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Dacey Rankins

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2025-09-22 15:27:27 -

How Do I Align Marketing With Sales and Understand the Buyer’s Journey?
In B2B organizations, marketing and sales often operate like neighbors who rarely talk: close in proximity, but divided by walls. Yet in a world where buyers are self-educating and moving fluidly between digital touchpoints, alignment between marketing and sales is no longer optional—it’s mission-critical. At the heart of alignment lies a shared understanding of the buyer’s...

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Dacey Rankins

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2025-12-23 20:04:50 -

How Do You Align Sales with Marketing?
One of the most overlooked drivers of predictable growth is alignment between sales and marketing. When these two teams operate in silos, companies waste resources, confuse customers, and frustrate reps. When aligned, revenue growth accelerates, campaigns perform better, and sales cycles shorten. This article explains why sales and marketing alignment matters, practical strategies for...

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Dacey Rankins

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2025-11-18 17:23:59 -

How Does Business Development Differ in a Startup vs an Established Company?
Business development (BD) is a critical function in any organization, but the approach, challenges, and opportunities differ significantly depending on the company’s size, maturity, and market position. Startups and established companies both aim to generate revenue, acquire clients, and expand partnerships, yet the paths they take often diverge dramatically. Understanding these...

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Dacey Rankins

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2025-12-19 19:20:33 -

How Does Sales Forecasting Work?
Sales forecasting is the backbone of predictable growth. When forecasting is accurate, companies can hire confidently, invest wisely, manage cash flow, and set realistic goals. When forecasting is weak, leadership is forced into reactive decisions, missed targets, and unnecessary risk. Despite its importance, sales forecasting is often misunderstood, poorly implemented, or overly optimistic....

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Dacey Rankins

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2025-11-18 15:36:26 -

How Is Business Development Different From Sales or Marketing?
Business development, sales, and marketing often get mixed up — sometimes even by the companies hiring for these roles. It’s very common to see job listings labeled “Business Development” when they’re actually sales positions. It’s also common for business development professionals to work closely with marketing teams and have overlapping responsibilities....

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Dacey Rankins

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2025-11-17 18:37:51 -

How Long Does It Take to See Results From Business Development Efforts?
Business development (BD) is one of the most misunderstood functions in any organization. People often expect immediate results—new partnerships, new deals, new revenues—and become frustrated when weeks or even months pass before outcomes appear. But business development does not operate on the same timeline as short-cycle sales or direct response marketing. It is a long-game...

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Dacey Rankins

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2025-11-17 18:28:34 -

Key Metrics for Measuring Business Development Success: A Comprehensive 3,000-Word Guide
Introduction Business development (BizDev) is one of the most important growth functions in any organization, yet it’s also one of the hardest to measure. Unlike sales (which follows a predictable pipeline) or marketing (which has traceable campaigns and analytics), business development spans partnership building, opportunity discovery, strategic expansion, and long-term value creation....

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Dacey Rankins

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2025-12-19 19:15:18 -

What Are the Most Important Sales Metrics?
Sales metrics are the language of performance. Without them, sales teams rely on gut feeling, anecdotes, and reactionary decisions. With the right metrics, sales leaders gain clarity, predictability, and control. However, tracking too many metrics is just as dangerous as tracking none. High-performing sales organizations focus on a core set of meaningful sales metrics that connect daily...

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Dacey Rankins

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2025-12-19 19:17:32 -

What Is a Sales Funnel and How Does It Work?
The sales funnel is one of the most important concepts in sales and marketing, yet it’s also one of the most misunderstood. Many businesses talk about funnels, but few truly understand how they work, how to build one properly, and how to align sales and marketing around it. A well-designed sales funnel creates predictable revenue, improves conversion rates, and ensures prospects receive...

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Dacey Rankins

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2025-11-14 21:11:33 -

What Is Business Development / What Does a Business Development Manager Do?
Business development (BD) is one of the most misunderstood functions in modern organizations. Many people assume it’s simply another word for sales, but in reality, business development is far broader and more strategic. At its core, business development is about identifying, creating, and executing opportunities for long-term growth. This can include new markets, new partnerships, new...

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