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Dacey Rankins

adicionou um novo artigo Business
2025-09-15 18:58:36 -

Internal Teams Not Knowing What We Do: The Visibility Challenge for Product Marketing
One of the biggest frustrations Product Marketing Managers (PMMs) face isn’t just juggling cross-functional priorities—it’s that many internal teams don’t fully understand what PMMs actually do. Unlike sales or engineering, where outputs are more visible, PMM contributions are often indirect, strategic, and harder to measure. This lack of clarity can lead to...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-15 18:59:22 -

The Challenge of Educating Other Functions About Product Marketing
Product Marketing Managers (PMMs) are often masters of external communication—crafting messages that resonate with customers, creating campaigns that drive adoption, and enabling sales with persuasive narratives. Yet, ironically, one of their toughest challenges lies inside the organization: educating other functions about what product marketing is and why it matters. Misunderstanding...

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Dacey Rankins

adicionou um novo artigo Business
2025-12-15 17:46:27 -

What Are the Best Sales Books and Courses?
Sales is one of the few skills where learning directly increases earning potential. Unlike many careers, sales rewards people who study, practice, and improve continuously. The fastest way to accelerate that learning is through high-quality sales books and courses. This article is a deep, structured guide to the best sales books and courses, what each one teaches, who they are best for, and...

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