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Describe a Launch You Worked On—What Went Well? What Would You Change?Every product marketer or product manager can point to a launch that shaped their career. Product launches are defining moments—they test planning, cross-functional collaboration, and the ability to adapt when things don’t go according to plan. Reflecting on past launches provides valuable lessons, not only for individuals but also for the organizations that want to refine their...0 Yorumlar 0 hisse senetleri 1K Views 0 önizleme
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How Do I Align Marketing With Sales and Understand the Buyer’s Journey?One of the most common challenges in B2B marketing is the disconnect between marketing and sales teams. Marketing focuses on generating leads, while sales aims to close deals—but without alignment, leads get lost, resources are wasted, and revenue growth stalls. At the same time, modern buyers no longer follow a linear path. They research independently, consult multiple stakeholders, and...0 Yorumlar 0 hisse senetleri 1K Views 0 önizleme
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How Do I Align Marketing With Sales and Understand the Buyer’s Journey?In B2B organizations, marketing and sales often operate like neighbors who rarely talk: close in proximity, but divided by walls. Yet in a world where buyers are self-educating and moving fluidly between digital touchpoints, alignment between marketing and sales is no longer optional—it’s mission-critical. At the heart of alignment lies a shared understanding of the buyer’s...0 Yorumlar 0 hisse senetleri 1K Views 0 önizleme
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How Do You Collaborate with Other Teams?Product Marketing Managers (PMMs) sit at the crossroads of product, marketing, and sales. Unlike roles confined to a single department, PMMs succeed or fail based on their ability to collaborate across teams. Strong collaboration ensures consistent messaging, smooth go-to-market (GTM) execution, and alignment between what the company builds and what the market actually needs. Poor...0 Yorumlar 0 hisse senetleri 1K Views 0 önizleme
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How Does Feedback (e.g., Win/Loss Data) Influence Your Roadmap?When building and marketing products, success depends on more than vision—it requires continuous alignment with customer needs and market realities. One of the most valuable inputs into this process is feedback, especially win/loss data. Win/loss analysis, combined with broader customer and market feedback, provides actionable insights that can shape both the product roadmap and the...0 Yorumlar 0 hisse senetleri 1K Views 0 önizleme
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How Is Product Marketing Different from Product Management?In the tech and SaaS world, few roles are as complementary—and as frequently confused—as Product Marketing (PMM) and Product Management (PM). At first glance, both functions deal with the product, customer needs, and market dynamics. But their focus, responsibilities, and measures of success are fundamentally different. Understanding the distinction between product marketing and...0 Yorumlar 0 hisse senetleri 2K Views 0 önizleme
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How Would You Approach Positioning a New Product for a New Buyer Persona?Product positioning is one of the most crucial responsibilities of Product Marketing Managers (PMMs). It’s not just about writing catchy taglines—it’s about defining how a product fits into the market, what problems it solves, and why it matters to a specific audience. When you’re positioning a new product for a new buyer persona, the challenge multiplies: you’re...0 Yorumlar 0 hisse senetleri 2K Views 0 önizleme
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Internal Teams Not Knowing What We Do: The Visibility Challenge for Product MarketingOne of the biggest frustrations Product Marketing Managers (PMMs) face isn’t just juggling cross-functional priorities—it’s that many internal teams don’t fully understand what PMMs actually do. Unlike sales or engineering, where outputs are more visible, PMM contributions are often indirect, strategic, and harder to measure. This lack of clarity can lead to...0 Yorumlar 0 hisse senetleri 2K Views 0 önizleme
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The Challenge of Educating Other Functions About Product MarketingProduct Marketing Managers (PMMs) are often masters of external communication—crafting messages that resonate with customers, creating campaigns that drive adoption, and enabling sales with persuasive narratives. Yet, ironically, one of their toughest challenges lies inside the organization: educating other functions about what product marketing is and why it matters. Misunderstanding...0 Yorumlar 0 hisse senetleri 2K Views 0 önizleme
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