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Dacey Rankins

adicionou um novo artigo Business
2025-09-16 16:18:18 -

How Does Feedback (e.g., Win/Loss Data) Influence Your Roadmap?
When building and marketing products, success depends on more than vision—it requires continuous alignment with customer needs and market realities. One of the most valuable inputs into this process is feedback, especially win/loss data. Win/loss analysis, combined with broader customer and market feedback, provides actionable insights that can shape both the product roadmap and the...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-15 18:57:46 -

How Is Product Marketing Different from Product Management?
In the tech and SaaS world, few roles are as complementary—and as frequently confused—as Product Marketing (PMM) and Product Management (PM). At first glance, both functions deal with the product, customer needs, and market dynamics. But their focus, responsibilities, and measures of success are fundamentally different. Understanding the distinction between product marketing and...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-15 19:00:21 -

How Would You Approach Positioning a New Product for a New Buyer Persona?
Product positioning is one of the most crucial responsibilities of Product Marketing Managers (PMMs). It’s not just about writing catchy taglines—it’s about defining how a product fits into the market, what problems it solves, and why it matters to a specific audience. When you’re positioning a new product for a new buyer persona, the challenge multiplies: you’re...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-15 18:58:36 -

Internal Teams Not Knowing What We Do: The Visibility Challenge for Product Marketing
One of the biggest frustrations Product Marketing Managers (PMMs) face isn’t just juggling cross-functional priorities—it’s that many internal teams don’t fully understand what PMMs actually do. Unlike sales or engineering, where outputs are more visible, PMM contributions are often indirect, strategic, and harder to measure. This lack of clarity can lead to...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-15 18:59:22 -

The Challenge of Educating Other Functions About Product Marketing
Product Marketing Managers (PMMs) are often masters of external communication—crafting messages that resonate with customers, creating campaigns that drive adoption, and enabling sales with persuasive narratives. Yet, ironically, one of their toughest challenges lies inside the organization: educating other functions about what product marketing is and why it matters. Misunderstanding...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-13 19:08:51 -

What is Product Marketing?
In today’s competitive business landscape, products alone are not enough to guarantee success. Even the most innovative solution can fail if it isn’t positioned correctly, marketed effectively, or understood by the target audience. This is where product marketing comes in—a discipline that sits at the intersection of product development, sales, and marketing. Product...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-13 19:10:12 -

What Skills Are Required to Be a Product Marketer?
Product marketing has emerged as one of the most dynamic and cross-functional roles in modern organizations. Sitting at the intersection of product development, sales, and marketing, product marketers ensure that products are positioned effectively, launched successfully, and adopted by the right audiences. But what exactly does it take to be a great product marketer? Unlike traditional roles...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-15 18:56:54 -

What Tools and Methods Support PMMs?
Product Marketing Managers (PMMs) juggle a wide variety of responsibilities: market research, positioning, go-to-market (GTM) planning, sales enablement, and performance measurement. To succeed, PMMs rely on a toolbox of platforms and methodologies that help them understand the customer, align teams, and drive growth. But with so many available tools and approaches, it can be overwhelming to...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-20 15:46:22 -

Who Should Participate in Product Planning?
Product planning is one of the most collaborative and strategic phases in product management. It defines the vision, roadmap, priorities, and execution approach for a product or portfolio. However, one of the most common questions that organizations face is: who should be involved in product planning? The answer is rarely simple. Product planning touches nearly every aspect of a...

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