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Dacey Rankins

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2024-09-13 19:07:34 -

Sales leads: types and methods of attraction
What does it mean? Sales leads are users who visited the website, visited the company's page on the social network and left contacts for communication. These are not buyers yet, but they are already ready to purchase or order something. How to attract? There are different channels for attracting leads. Some of the most effective are SMM, targeted and contextual advertising. You will also need...

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Dacey Rankins

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2025-12-23 19:47:47 -

How Do You Set Sales Goals and Quotas?
Setting sales goals and quotas is one of the most critical responsibilities in sales management. Done well, goals motivate teams, drive focus, and create predictable growth. Done poorly, they lead to burnout, missed targets, high turnover, and distrust in leadership. This article provides a complete, practical guide to setting sales goals and quotas, including methodologies, examples, top-down...

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Dacey Rankins

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2025-12-19 19:20:33 -

How Does Sales Forecasting Work?
Sales forecasting is the backbone of predictable growth. When forecasting is accurate, companies can hire confidently, invest wisely, manage cash flow, and set realistic goals. When forecasting is weak, leadership is forced into reactive decisions, missed targets, and unnecessary risk. Despite its importance, sales forecasting is often misunderstood, poorly implemented, or overly optimistic....

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Dacey Rankins

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2025-11-19 20:14:26 -

What Are Some Good Closing Statements or Phrases?
Effective closing statements and phrases can significantly improve your success rate when finalizing a sale. The right words help guide the buyer from interest to commitment without feeling pressured. A good closing phrase summarizes value, provides clarity, and prompts action. Here’s a detailed look at strategies, examples, and best practices for closing statements. 1. Understanding...

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Dacey Rankins

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2025-12-16 20:29:40 -

What Are the Best Lead Generation Methods?
There is no single “best” lead generation method that works for every business, product, or market. What works extremely well for a B2B software company may fail completely for a local service business. What works online may not work offline — and vice versa. The real question is not which lead generation method is best overall, but which methods are best for your audience,...

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Dacey Rankins

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2025-12-09 17:17:07 -

What are the best prospecting strategies for B2B?
Prospecting is the lifeblood of B2B sales. No matter how good your product is, how polished your website looks, or how strong your pitch deck becomes—if you don't consistently find and engage the right prospects, your pipeline dries up. That’s why elite sales reps, SDRs, founders, and closers obsess over prospecting strategy. But “prospecting” is a huge category:...

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Dacey Rankins

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2025-01-10 14:04:05 -

What are the different methods of business forecasting?
Business forecasting is an essential tool for decision-making, helping companies predict future trends, plan resources, and minimize risks. Accurate forecasting enables businesses to understand potential challenges and opportunities in a given market, allowing them to remain competitive and agile. The two main categories of business forecasting methods are qualitative and quantitative...

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Dacey Rankins

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2025-11-19 19:39:16 -

What Closing Techniques or Methods Exist?
Closing is one of the most important parts of the sales process because it transforms interest into commitment. Many people think “closing” means using pressure or persuasive tricks, but in effective modern sales, closing is simply guiding the buyer toward a decision that already feels right for them. When done correctly, closing should feel natural, low-pressure, and mutually...

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Dacey Rankins

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2025-12-08 18:30:51 -

What Is the Best Prospecting Method?
Prospecting is one of the most important skills in sales and business development—but it’s also one of the most misunderstood. Every founder, sales rep, or marketer eventually runs into the question: “What’s the best way to prospect?” Some swear by cold calling.Others insist social selling is unbeatable.Email is still the preferred channel for many teams.And...

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Dacey Rankins

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2025-09-15 18:56:54 -

What Tools and Methods Support PMMs?
Product Marketing Managers (PMMs) juggle a wide variety of responsibilities: market research, positioning, go-to-market (GTM) planning, sales enablement, and performance measurement. To succeed, PMMs rely on a toolbox of platforms and methodologies that help them understand the customer, align teams, and drive growth. But with so many available tools and approaches, it can be overwhelming to...

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Leonard Pokrovski

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2024-08-30 00:02:17 -

Why does a start-up business need marketing?
Why does a start-up business need marketing? It seems that the English-language term "marketing" describes something distant, necessary only for large corporations. But this is not true: every company does something called marketing, but not every one does it consciously and competently. We explain what the essence of this activity is, why marketing is broader than advertising, how to...

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