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Dacey Rankins

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2025-09-22 15:38:10 -

B2B Marketing Often Targets a Buying Group: How to Define Each Member and Their Influence
In B2B marketing, purchasing decisions are rarely made by a single individual. Unlike B2C, where a consumer may make a snap decision, B2B decisions often involve a buying group—a collection of stakeholders who influence, approve, and implement purchases. Each member has different priorities, concerns, and levels of influence. Understanding this buying group is crucial for marketers. A...

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Dacey Rankins

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2025-12-19 19:35:49 -

How Do CRMs Help in Sales Management?
Customer Relationship Management (CRM) systems are the central nervous system of modern sales organizations. Without a CRM, sales management becomes reactive, fragmented, and heavily dependent on individual memory and spreadsheets. With a CRM, sales leaders gain visibility, control, and predictability. Yet many teams use CRMs poorly — or treat them as glorified contact lists. When...

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Dacey Rankins

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2025-09-22 15:27:27 -

How Do I Align Marketing With Sales and Understand the Buyer’s Journey?
In B2B organizations, marketing and sales often operate like neighbors who rarely talk: close in proximity, but divided by walls. Yet in a world where buyers are self-educating and moving fluidly between digital touchpoints, alignment between marketing and sales is no longer optional—it’s mission-critical. At the heart of alignment lies a shared understanding of the buyer’s...

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Dacey Rankins

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2025-12-09 18:24:14 -

How Do I Create a Prospecting Plan?
Prospecting is only effective when it’s consistent.And consistency only happens when you use a clear plan — not random bursts of activity, not guessing, and not “whenever I have time.” A prospecting plan turns chaos into predictable pipeline.It tells you: Who you’re targeting How you’ll contact them When you’ll do the work What...

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Dacey Rankins

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2025-12-08 18:29:27 -

How Do I Find Prospects?
Finding prospects is the foundation of every business that intends to grow. Whether you’re a founder, an early sales rep, a freelancer, or someone responsible for generating pipeline, your ability to find the right people determines how well your pitch, product, and sales process will perform. But prospecting isn't about randomly contacting people. It’s about identifying qualified...

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Dacey Rankins

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2025-12-16 20:27:32 -

How Do I Generate More Sales Leads?
Generating more sales leads is one of the most common — and most misunderstood — challenges in sales. Many people jump straight to tactics (“Should I cold call?” “Should I run ads?”) without building a system. Others try one method, don’t see instant results, and give up. The truth is simple: lead generation works best when it’s structured,...

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Dacey Rankins

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2025-12-08 18:35:41 -

How Do I Prospect Effectively?
Prospecting is the engine that powers every business. Whether you’re a founder, a new sales rep, or someone responsible for generating pipeline, your ability to prospect effectively determines how many conversations, meetings, and deals your company creates. Yet most people struggle with prospecting because they approach it randomly, inconsistently, or without a clear system....

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Dacey Rankins

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2025-12-16 22:47:41 -

How Do I Qualify a Sales Lead?
Qualifying sales leads is one of the most important — and most overlooked — skills in sales. Many sales problems don’t come from poor pitching or weak closing skills. They come from talking to the wrong people for too long. Lead qualification helps you decide: who is worth your time who is ready to buy who needs nurturing who should be disqualified...

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Dacey Rankins

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2025-12-08 18:51:44 -

How Do I Write a Good Prospecting Email?
Prospecting emails are one of the most powerful ways to start conversations, book meetings, and generate sales — especially for founders, freelancers, SDRs, and anyone building early traction. But writing a good prospecting email is NOT about: ❌ long messages❌ generic introductions❌ “just circling back” lines❌ robotic sales language A good prospecting email is: ✓ short✓...

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Dacey Rankins

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2025-12-23 20:04:50 -

How Do You Align Sales with Marketing?
One of the most overlooked drivers of predictable growth is alignment between sales and marketing. When these two teams operate in silos, companies waste resources, confuse customers, and frustrate reps. When aligned, revenue growth accelerates, campaigns perform better, and sales cycles shorten. This article explains why sales and marketing alignment matters, practical strategies for...

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