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Dacey Rankins

toegevoegd een audio Business
2025-09-22 15:27:27 -

How Do I Align Marketing With Sales and Understand the Buyer’s Journey?
In B2B organizations, marketing and sales often operate like neighbors who rarely talk: close in proximity, but divided by walls. Yet in a world where buyers are self-educating and moving fluidly between digital touchpoints, alignment between marketing and sales is no longer optional—it’s mission-critical. At the heart of alignment lies a shared understanding of the buyer’s...

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Dacey Rankins

toegevoegd een audio Business
2025-12-19 19:12:43 -

How Do You Manage Sales Performance?
Managing sales performance is not about watching numbers and reacting when things go wrong. It’s about building a system that continuously improves results, develops people, and creates predictability. High-performing sales organizations don’t rely on motivation alone. They rely on clear metrics, structured reviews, strong coaching, and data-driven decisions. When sales performance...

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Dacey Rankins

toegevoegd een audio Marketing and Advertising
2025-09-22 15:39:57 -

Many Campaigns Fail Because Inbound Volume is Low or the Buyer Doesn’t Convert — Does Marketing Even Work for B2B?
It’s a familiar story in B2B organizations: marketing launches campaigns, invests in content, webinars, and paid ads, yet the results are disappointing. Leads are scarce, or the leads that do arrive fail to convert into opportunities. Sales teams complain, executives question ROI, and confidence in marketing wanes. The truth is that marketing absolutely works in B2B, but success requires...

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Dacey Rankins

toegevoegd een audio Business
2025-12-15 17:22:57 -

What Are KPIs in Sales?
KPIs are one of the most important concepts in sales — and also one of the most misunderstood. Many people hear the term “KPIs” and think it’s complicated or only for managers. In reality, KPIs are what make sales predictable, improvable, and scalable. If you don’t track KPIs, you’re guessing.If you track KPIs, you can improve almost everything. This...

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Dacey Rankins

toegevoegd een audio Business
2025-12-19 19:15:18 -

What Are the Most Important Sales Metrics?
Sales metrics are the language of performance. Without them, sales teams rely on gut feeling, anecdotes, and reactionary decisions. With the right metrics, sales leaders gain clarity, predictability, and control. However, tracking too many metrics is just as dangerous as tracking none. High-performing sales organizations focus on a core set of meaningful sales metrics that connect daily...

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Dacey Rankins

toegevoegd een audio Business
2025-12-23 19:43:00 -

What Is Pipeline Management?
Pipeline management is the engine room of sales management. You can have great salespeople, strong leads, and a solid product — but without effective pipeline management, revenue becomes unpredictable, forecasting breaks down, and deals slip silently through the cracks. This article explains what pipeline management is, why it matters, how to manage a pipeline effectively, and best...

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