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Dacey Rankins

a adăugat un sunet Business
2025-11-14 20:54:03 -

Business Development – Foundations, Strategy, Operations & Common Questions
Introduction Business development (BD) is one of the most misunderstood functions in modern organizations. Many assume it’s simply another word for sales, others treat it as marketing or partnerships, while some see it as networking and outreach. In reality, business development is a strategic discipline focused on long-term growth, requiring market analysis, relationship-building,...

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Dacey Rankins

a adăugat un sunet Business
2025-09-16 16:16:34 -

Describe a Launch You Worked On—What Went Well? What Would You Change?
Every product marketer or product manager can point to a launch that shaped their career. Product launches are defining moments—they test planning, cross-functional collaboration, and the ability to adapt when things don’t go according to plan. Reflecting on past launches provides valuable lessons, not only for individuals but also for the organizations that want to refine their...

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Dacey Rankins

a adăugat un sunet Business
2025-12-09 18:24:14 -

How Do I Create a Prospecting Plan?
Prospecting is only effective when it’s consistent.And consistency only happens when you use a clear plan — not random bursts of activity, not guessing, and not “whenever I have time.” A prospecting plan turns chaos into predictable pipeline.It tells you: Who you’re targeting How you’ll contact them When you’ll do the work What...

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Dacey Rankins

a adăugat un sunet Marketing and Advertising
2025-09-20 15:33:02 -

How Do I Plan and Execute Effective B2B Marketing Campaigns?
Business-to-business (B2B) marketing campaigns are a different beast compared to consumer-focused initiatives. Unlike B2C, where buying decisions are often emotional and fast, B2B campaigns deal with longer sales cycles, multiple stakeholders, and higher-value deals. Planning and executing an effective campaign requires balancing strategy, creativity, and data-driven execution. This guide...

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Dacey Rankins

a adăugat un sunet Business
2025-04-04 14:19:29 -

How Do Startup Founders Handle Taxes?
Handling taxes is a crucial aspect of running a startup, but it can often be confusing and overwhelming, especially for first-time founders. As a startup grows, so do its tax obligations, and failing to address them early can lead to unnecessary complications down the road. From understanding the different types of taxes your business is responsible for to keeping accurate records, startup...

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Dacey Rankins

a adăugat un sunet Business
2025-09-15 18:55:05 -

How Do You Collaborate with Other Teams?
Product Marketing Managers (PMMs) sit at the crossroads of product, marketing, and sales. Unlike roles confined to a single department, PMMs succeed or fail based on their ability to collaborate across teams. Strong collaboration ensures consistent messaging, smooth go-to-market (GTM) execution, and alignment between what the company builds and what the market actually needs. Poor...

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Dacey Rankins

a adăugat un sunet Marketing and Advertising
2025-10-29 15:13:39 -

How Do You Know If a Product Is Ready for Launch?
You’ve spent months developing your product. You’ve invested in design, engineering, branding, and testing. But before you hit “Go,” one critical question remains: Is it truly ready for the market? A rushed launch can destroy trust and momentum. A delayed one can burn cash and morale. The key lies in finding that balance between readiness and agility — ensuring...

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Dacey Rankins

a adăugat un sunet Business
2025-12-23 19:47:47 -

How Do You Set Sales Goals and Quotas?
Setting sales goals and quotas is one of the most critical responsibilities in sales management. Done well, goals motivate teams, drive focus, and create predictable growth. Done poorly, they lead to burnout, missed targets, high turnover, and distrust in leadership. This article provides a complete, practical guide to setting sales goals and quotas, including methodologies, examples, top-down...

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Dacey Rankins

a adăugat un sunet Business
2025-09-16 16:18:18 -

How Does Feedback (e.g., Win/Loss Data) Influence Your Roadmap?
When building and marketing products, success depends on more than vision—it requires continuous alignment with customer needs and market realities. One of the most valuable inputs into this process is feedback, especially win/loss data. Win/loss analysis, combined with broader customer and market feedback, provides actionable insights that can shape both the product roadmap and the...

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Dacey Rankins

a adăugat un sunet Business
2025-12-18 20:31:24 -

What Are the Key Functions of Sales Management?
Sales management is not a single task — it’s a set of interdependent functions that work together to turn strategy into results. When even one function is weak, sales performance becomes inconsistent, reactive, and difficult to scale. This article breaks down the key functions of sales management, explains what each function involves, why it matters, and how strong execution across...

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