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Dacey Rankins

agregó una foto Marketing and Advertising
2025-11-13 17:20:13 -

Does Video Marketing Improve SEO, Search Rankings, and Website Traffic?
Introduction Search engine optimization (SEO) is at the heart of every digital marketing strategy. But as search algorithms evolve, video content has become one of the most powerful tools to enhance visibility, user engagement, and website traffic. Businesses that integrate video strategically into their online presence often experience better rankings, higher click-through rates, and stronger...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-11-10 16:38:52 -

Will Video Marketing Improve SEO, Search Rankings, and Website Traffic?
Introduction In a world where attention spans are shrinking and competition for visibility is intensifying, businesses are constantly seeking ways to stand out online. One of the most powerful and increasingly essential tools in this pursuit is video marketing. Beyond its ability to engage audiences and build emotional connections, video plays a significant role in improving search engine...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-07 17:48:52 -

How Do I Find Influencers for My Brand/Campaign?
A comprehensive guide to locating, evaluating, and partnering with the right influencers Introduction: The Importance of Choosing the Right Influencer Influencer marketing has emerged as a powerful channel for driving brand awareness, engagement, and sales. But the success of any campaign depends heavily on selecting the right influencers. A poorly chosen influencer can waste your budget,...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-17 15:24:32 -

How Do Local Mobile Searches Behave / How to Optimize for “Near Me” Searches
Introduction “Near me” searches have become one of the defining behaviors of the mobile age. When users type phrases like “coffee near me,” “pharmacy open now,” or “best sushi near me,” they’re not browsing casually — they’re ready to act. These searches represent high-intent moments, where users are actively seeking solutions...

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Dacey Rankins

agregó una foto Business
2025-12-17 21:46:19 -

How Does SEO Help With Lead Generation?
SEO (Search Engine Optimization) is one of the most powerful long-term lead generation strategies available. Unlike paid ads or cold outreach, SEO allows you to attract leads actively searching for solutions, making them higher intent, more qualified, and often easier to convert. This article explains how SEO helps with lead generation, how content marketing fits into SEO, and how to build an...

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Dacey Rankins

agregó una foto Marketing and Advertising
2026-01-09 20:04:01 -

Is Google AdWords the Same as Google Ads?
Many people still use the term Google AdWords, even though Google officially rebranded the platform as Google Ads. This often leads to confusion, especially for beginners in digital marketing. Are Google AdWords and Google Ads the same thing? Did anything actually change, or was it just a name update? The short answer is yes—Google AdWords and Google Ads refer to the same core...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-31 15:40:23 -

What Are the Main Types of SEO?
Understanding On-Page, Off-Page, Technical, and Local SEO (and How They Work Together) Search Engine Optimization (SEO) isn’t a single activity — it’s a broad discipline made up of different components that work together to improve your visibility in search engines. If you want to succeed in SEO, it’s not enough to “add keywords” or “get...

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Dacey Rankins

agregó una foto Marketing and Advertising
2026-01-09 20:02:23 -

What Is Google AdWords?
Google AdWords is one of the most influential advertising platforms ever created. It transformed how businesses reach customers, how advertising budgets are allocated, and how performance is measured. For many organizations—especially small and medium-sized businesses—Google AdWords became the gateway to digital advertising because it allowed them to compete with larger brands using...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-31 15:44:14 -

What is Keyword Research and Why is it Important?
A Complete Guide to Finding the Right Keywords for SEO and Content Marketing Keyword research is the cornerstone of search engine optimization (SEO) and content marketing. Without knowing what your audience is searching for, it’s almost impossible to rank effectively, drive organic traffic, or convert visitors into customers. In this article, we’ll cover everything you need to...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-31 15:32:38 -

What Is SEO? A Complete Guide to Understanding Search Engine Optimization
In the digital age, where billions of searches happen daily, Search Engine Optimization (SEO) stands as one of the most powerful tools to help businesses and creators get discovered. Whether you run a small local shop or a global e-commerce brand, your online presence depends heavily on how visible you are on search engines like Google, Bing, or Yahoo. But SEO isn’t just about ranking...

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Dacey Rankins

agregó una foto Marketing and Advertising
2026-01-09 20:15:58 -

What Keywords Should I Use in Google AdWords?
Keywords are the backbone of Google AdWords (Google Ads). They determine when your ads appear, who sees them, and how much you pay. Choosing the wrong keywords can drain your budget quickly, while choosing the right ones can deliver highly qualified traffic that converts consistently. Many beginners assume that success in Google Ads comes from bidding on the most popular keywords. In reality,...

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