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Dacey Rankins

adicionou um novo artigo Business
2025-09-22 15:38:10 -

B2B Marketing Often Targets a Buying Group: How to Define Each Member and Their Influence
In B2B marketing, purchasing decisions are rarely made by a single individual. Unlike B2C, where a consumer may make a snap decision, B2B decisions often involve a buying group—a collection of stakeholders who influence, approve, and implement purchases. Each member has different priorities, concerns, and levels of influence. Understanding this buying group is crucial for marketers. A...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-07 17:32:46 -

How Do CEOs Engage with Their Board, Investors, or Key Stakeholders?
One of the most vital aspects of a CEO’s role is managing relationships with key stakeholders. These include the board of directors, shareholders, investors, partners, regulators, and sometimes even the public. Effective engagement ensures trust, alignment, and long-term support for the company’s strategy and leadership. 1. Understanding Stakeholder Expectations CEOs must first...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-20 15:36:09 -

How Do You Communicate Progress and Get Stakeholder Buy-In?
Effective communication of progress and securing stakeholder buy-in are two of the most important responsibilities in product management and leadership. Regardless of how innovative or well-executed a project is, without alignment and commitment from key stakeholders—executives, investors, team members, and even customers—it risks stagnating or failing. Stakeholder buy-in requires...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-21 16:45:21 -

How Do You Handle Competing Priorities from Different Stakeholders?
One of the most complex challenges in leadership and product management is balancing competing priorities from different stakeholders. Stakeholders—whether they are customers, executives, board members, employees, or investors—often have varying and sometimes conflicting demands. Product managers, CEOs, and leaders must navigate these competing voices carefully, ensuring that...

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Dacey Rankins

adicionou um novo artigo Business
2025-07-14 17:07:02 -

How Do You Manage Conflicts Within the Project Team or With Stakeholders? Facilitating Resolution, Aligning on Objectives, and Ensuring Harmony
Conflict is a natural part of any project—especially when deadlines are tight, stakes are high, and multiple personalities or interests are involved. Whether it arises between team members or with external stakeholders, conflict can either derail progress or become a catalyst for better communication and stronger alignment—depending on how it’s handled. The key lies in...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-20 15:41:09 -

What Are Common Mistakes in Product Planning?
Product planning is one of the most critical responsibilities in product management. A strong plan aligns vision with execution, balances customer needs with business goals, and keeps stakeholders moving in the same direction. However, because planning requires synthesizing strategy, market dynamics, customer insights, and technical constraints, it’s also one of the most error-prone...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-09 18:32:34 -

What Are the Biggest Challenges I Would Face in This Role?
Asking about potential challenges before accepting a role gives you a realistic preview of the obstacles you might encounter. It’s not just about spotting red flags—it’s about preparing yourself mentally, strategically, and emotionally for the demands of the position. Why This Question Matters A role’s challenges can stem from internal factors (workload, team...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-20 15:40:13 -

What Is the Product Planning Process?
Product planning is the backbone of effective product management. It transforms a vision into actionable steps, ensuring that the right product is built for the right market at the right time. While strategy sets the long-term direction and vision defines purpose, the product planning process is what turns ideas into structured initiatives that teams can execute. In this article, we’ll...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-22 18:34:52 -

What is the Product Strategist’s Role?
In today’s rapidly evolving business landscape, the success of any company increasingly depends on its ability to develop, refine, and deliver products that not only meet customer needs but also align with long-term business objectives. While product managers often take the spotlight in discussions about product development, another equally important role is that of the product...

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Dacey Rankins

adicionou um novo artigo Business
2025-07-15 15:56:43 -

Who Are the Stakeholders and What Are Their Interests? Identifying Sponsors, End-Users, Decision-Makers, and Managing Engagement
Understanding who your stakeholders are—and what they care about—is one of the most important steps in successful project management. Stakeholders influence, fund, use, or are affected by the project. Their needs, priorities, and level of involvement can directly impact the outcome, so identifying and engaging them early is key. 1. Define Stakeholders Clearly Stakeholders can...

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