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Dacey Rankins

added blog Business
2025-09-22 15:38:10 -

B2B Marketing Often Targets a Buying Group: How to Define Each Member and Their Influence
In B2B marketing, purchasing decisions are rarely made by a single individual. Unlike B2C, where a consumer may make a snap decision, B2B decisions often involve a buying group—a collection of stakeholders who influence, approve, and implement purchases. Each member has different priorities, concerns, and levels of influence. Understanding this buying group is crucial for marketers. A...

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Dacey Rankins

added blog Business
2025-05-16 14:33:48 -

How Do Project Managers Handle Risks?
Effective risk management is one of the most critical responsibilities of a project manager. Whether managing a small team or overseeing a large-scale initiative, risks can arise from various sources—technical issues, budget constraints, stakeholder conflicts, or unforeseen external factors. The success of a project often hinges on how well these risks are identified, assessed, and...

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Dacey Rankins

added blog Business
2025-08-20 15:41:09 -

What Are Common Mistakes in Product Planning?
Product planning is one of the most critical responsibilities in product management. A strong plan aligns vision with execution, balances customer needs with business goals, and keeps stakeholders moving in the same direction. However, because planning requires synthesizing strategy, market dynamics, customer insights, and technical constraints, it’s also one of the most error-prone...

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Dacey Rankins

added blog Business
2025-08-22 18:34:52 -

What is the Product Strategist’s Role?
In today’s rapidly evolving business landscape, the success of any company increasingly depends on its ability to develop, refine, and deliver products that not only meet customer needs but also align with long-term business objectives. While product managers often take the spotlight in discussions about product development, another equally important role is that of the product...

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Dacey Rankins

added blog Business
2025-07-15 15:56:43 -

Who Are the Stakeholders and What Are Their Interests? Identifying Sponsors, End-Users, Decision-Makers, and Managing Engagement
Understanding who your stakeholders are—and what they care about—is one of the most important steps in successful project management. Stakeholders influence, fund, use, or are affected by the project. Their needs, priorities, and level of involvement can directly impact the outcome, so identifying and engaging them early is key. 1. Define Stakeholders Clearly Stakeholders can...

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