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Dacey Rankins

added blog Business
2025-11-27 17:20:49 -

What Is Corporate Synergy and Why Is It Important?
A Comprehensive 3,000-Word Guide to Understanding, Measuring, and Leveraging Synergies in Mergers and Acquisitions Corporate synergy is a central concept in mergers and acquisitions (M&A). In fact, many deals fail or succeed based largely on whether anticipated synergies are realized. Yet, despite its importance, synergy is often misunderstood. Executives frequently overestimate potential...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-13 17:12:06 -

YouTube and Web Marketing Synergy: Building a Unified Brand Presence
1. From Channel to Ecosystem: Rethinking YouTube’s Role In the past, many businesses treated YouTube as an add-on to their marketing strategy — a place to post the occasional product video or commercial. Today, that approach leaves potential on the table. YouTube functions best when it’s positioned as the central storytelling hub of a brand’s entire digital presence. A...

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Dacey Rankins

added blog Business
2025-11-27 17:29:38 -

How Do You Value a Company in an M&A?
Mergers and acquisitions (M&A) require accurate and reliable company valuation to determine a fair purchase price, justify strategic decisions, and ensure shareholder value. Valuation is one of the most critical steps in the deal-making process because it affects negotiation leverage, financial modeling, and risk assessment. However, company valuation is both an art and a science, requiring...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-03 14:55:24 -

Is Content More Important Than Technical SEO? Understanding the Balance for 2025 Success
Search engine optimization (SEO) has evolved dramatically over the years. Once upon a time, keyword stuffing and a few backlinks were enough to rank. Today, SEO success requires a fine balance between content quality and technical precision. The age-old question—“Is content more important than technical SEO?”—misses the point. In 2025, the right answer is: both matter...

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Dacey Rankins

added blog Business
2025-11-27 17:26:38 -

Post-Merger Integration (PMI): Strategies for Successful M&A Integration
Mergers and acquisitions (M&A) are transformative events for companies, promising growth, synergies, and strategic advantage. However, while much attention is placed on deal negotiation, valuation, and target selection, the real determinant of success is post-merger integration (PMI). Statistics show that many deals fail to achieve expected value primarily due to poor integration....

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Dacey Rankins

added blog Business
2025-11-26 14:10:29 -

What Are Common Mistakes Companies Make During M&A?
Mergers and acquisitions (M&A) represent some of the most ambitious, complex, and high-stakes moves a company can make. When executed successfully, they can transform a business, create massive growth, expand market presence, and drive competitive advantage. When executed poorly, however, they can destroy value, erode morale, destabilize leadership, and produce financial losses that linger...

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Dacey Rankins

added blog Business
2025-11-26 13:32:29 -

What Are the Key Risks in an M&A Deal?
Mergers and acquisitions (M&A) are among the most ambitious, complex, and high-stakes moves a company can make. They promise growth, transformation, competitive advantages, new markets, new capabilities, and accelerated strategic momentum. But every opportunity contains risk, and nowhere is this more true than in M&A. Deals that look brilliant on paper can unravel in execution....

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Dacey Rankins

added blog Business
2025-11-26 13:20:43 -

What Is the Difference Between a Merger and an Acquisition?
A Comprehensive 3,000-Word Guide to M&A Fundamentals Mergers and acquisitions — commonly referred to as M&A — are among the most powerful strategic tools available to companies seeking growth, competitiveness, or transformation. They reshape industries, create multinational giants, eliminate competition, accelerate innovation, and provide companies with new capabilities...

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