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Dacey Rankins

added blog Marketing and Advertising
2026-01-27 20:29:36 -

Are Newspaper Ads Still Relevant in 2026?
With digital advertising platforms dominating marketing conversations, many businesses ask a reasonable question: are newspaper ads still relevant in 2026? Social media, search engines, influencer marketing, and AI-driven ad targeting offer speed, precision, and real-time data. Against this backdrop, newspaper advertising can seem slow, old-fashioned, or even obsolete. Yet despite years of...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-29 19:23:18 -

How Does Online Advertising Compare to Traditional Advertising?
Advertising has always been about reaching the right audience with the right message. What has changed dramatically is how that audience is reached. Online advertising has transformed the marketing landscape, while traditional advertising—TV, radio, and print—still plays a role in many industries. This article provides a comprehensive comparison of online advertising and...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-13 17:37:23 -

How to Create a Marketing Plan (and the 10 Questions Every Marketer Should Answer)
Introduction Marketing can feel like a vast and complex ecosystem — full of buzzwords, endless platforms, and constantly shifting algorithms. But beneath all that noise, the foundation remains timeless: A clear marketing plan, executed through the right channels, measured intelligently, and adjusted strategically, drives business growth. In this comprehensive guide, we’ll...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-23 19:15:42 -

Is Newspaper Advertising Effective?
As digital marketing channels continue to dominate conversations around advertising, many businesses ask an important question before committing budget to print: Is newspaper advertising still effective? The answer is not a simple yes or no. Newspaper advertising can be highly effective for some businesses and nearly useless for others. Its effectiveness depends on audience alignment,...

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Leonard Pokrovski

added blog Internet Broadcasts
2024-05-03 19:30:15 -

The Rise of Internet Broadcast News: Redefining Media Consumption
The Rise of Internet Broadcast News: Redefining Media Consumption In an era characterized by rapid technological advancements, the landscape of news consumption has undergone a profound transformation. Gone are the days when people relied solely on traditional television broadcasts or print newspapers for their daily dose of information. With the advent of the internet, news dissemination has...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-14 16:58:46 -

What Are Effective Marketing Channels?
Introduction: The Challenge of Channel Overload The modern marketing landscape can feel overwhelming. There are more channels than ever — from TikTok to TV, Google Ads to guerrilla campaigns — all promising visibility and engagement. The real question isn’t “how many channels can we use?” but rather, “which channels are most effective for reaching our...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-23 19:20:47 -

What Are the Advantages of Newspaper Advertising?
In a marketing world dominated by algorithms, dashboards, and digital noise, newspaper advertising offers something increasingly rare: trust, focus, and physical presence. While many businesses assume print advertising is outdated, newspapers continue to deliver powerful advantages—especially for brands that understand how and when to use them. This article explores the key advantages of...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-01 14:45:53 -

What Is Digital Marketing? A Beginner’s Guide
Introduction: From Billboards to Banners Marketing has always been about connecting with people at the right time and place. Traditionally, that meant TV commercials, radio jingles, flyers, or billboards on busy highways. But today, the world is digital. People spend hours daily on their smartphones, laptops, and social media platforms. That’s where digital marketing comes in. Instead...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-23 19:12:46 -

What Is Newspaper Advertising?
Even in an era dominated by digital marketing, social media, and AI-driven advertising platforms, newspaper advertising continues to play a role in many marketing strategies—especially for local businesses, regional brands, and organizations targeting specific demographics. While newspapers no longer command the universal attention they once did, they still offer unique advantages that...

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Dacey Rankins

added blog Marketing and Advertising
2026-02-06 19:13:31 -

What Is Radio Advertising?
Radio advertising is one of the oldest forms of paid media promotion, yet it remains relevant in today’s digital-first world. While online ads dominate modern marketing discussions, radio continues to reach millions of listeners daily through traditional broadcasts, streaming services, and digital radio platforms. Many businesses still ask: “What is radio advertising, and does it...

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