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Dacey Rankins

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2026-07-22 16:55:23 -

How Do Retailers Increase Basket Size? The Psychology Behind Bigger Purchases
Retailers often focus on a question that appears simple. How do we get more customers? It is an important question. But another question may be even more valuable. How do we help each customer purchase more? That question sits at the center of basket size strategy. A customer entering a store or visiting a website has already made a decision to engage. The retailer has overcome one of the...

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Dacey Rankins

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2026-07-16 14:48:42 -

What Are the Best Retail Sales Techniques? The Surprising Truth About How Customers Actually Buy
Walk into a high-end boutique and a sales associate greets you warmly, asks a thoughtful question, and then gives you space to browse. Walk into another store and an associate approaches within seconds. “Can I help you find something?” You decline. Two minutes later, another employee asks the same question. Then another. You leave. The contrast is striking because retail...

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Dacey Rankins

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2026-07-16 14:58:48 -

What Is Cross-Selling in Retail? The Strategy That Turns Individual Purchases Into Complete Solutions
A customer walks into a store to buy a phone. The purchase seems straightforward. The customer has made a decision. The product has been selected. The transaction appears nearly complete. Then an associate asks a different kind of question. “Have you considered how you’ll protect it?” The question changes the conversation. Suddenly, the customer begins thinking beyond...

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Dacey Rankins

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2026-07-16 14:57:31 -

What Is Upselling in Retail? The Sales Technique That Works Best When Customers Do Not Notice It
A customer walks into a store looking for a basic product. They have a budget. They have a preference. They have a clear idea of what they need. Then an associate asks a simple question: “Would you like to consider an option that better fits how you plan to use it?” That moment represents one of retail’s most misunderstood sales techniques. Upselling. Some retailers...

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