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Dacey Rankins

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2024-09-24 13:59:14 -

How to Create a Strong B2B Value Proposition
Attention spans around the world are shrinking due to the sheer amount of information we have to process every day. This means that people like you and I working in sales and marketing in the B2B industry usually have about three seconds to grab a prospect's attention. Yes, you heard right. You have three seconds to make a good first impression on potential customers to then encourage them to...

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Dacey Rankins

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2025-03-03 14:26:11 -

What Are the Key Elements of a Successful Startup?
Starting a new business is an exciting venture, but it comes with its own set of challenges. To turn your startup into a thriving enterprise, there are several key elements that you must focus on. These elements not only help in building a strong foundation but also ensure sustainable growth as your business evolves. Below are the key success factors that every entrepreneur should consider when...

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Dacey Rankins

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2025-01-09 15:23:12 -

What is a business model?
A business model is a crucial component of any company, whether it's a startup or an established enterprise. It essentially defines how a business creates, delivers, and captures value. In other words, a business model outlines a company's plan for generating profit. It details the products or services offered, the target markets, and anticipated expenses, serving as a roadmap for both internal...

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Dacey Rankins

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2024-12-23 16:01:27 -

What is Business Strategy? A Clear Definition and Examples
Business strategy is a crucial concept that defines how a company will achieve its long-term objectives and maintain a competitive edge in the marketplace. It involves a plan of action or a set of decisions aimed at positioning a company in a way that ensures its success, growth, and profitability over time. Whether you’re running a small startup or a large corporation, a well-thought-out...

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Dacey Rankins

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2025-04-02 16:23:33 -

What is the Best Way to Pitch Investors as a Startup Founder?
As a startup founder, securing investment is often the key to turning your vision into a reality. But how do you effectively pitch to investors who are inundated with countless proposals? Crafting a compelling pitch that captures their attention and convinces them to invest in your business requires more than just a great idea. It’s about showcasing your startup’s potential, market...

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Dacey Rankins

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2024-12-18 16:44:40 -

What is the Difference Between a Business Plan and a Business Model?
This question often comes up as people try to clarify the distinction between two critical elements of business strategy: the business plan and the business model. While both are essential for launching, running, and growing a business, they serve different purposes and provide different insights into the operations and future direction of a company. Understanding the difference between these...

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Dacey Rankins

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2025-03-24 15:20:37 -

What is the Role of Market Research in Ideation?
When it comes to launching a successful startup, having a great idea is just the beginning. The real challenge lies in developing a product or service that resonates with your target audience and stands out in the market. This is where market research plays a crucial role. Market research helps you gain a deeper understanding of the market, identify customer needs, and assess the competitive...

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