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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-07 15:08:05 -

How to Measure the Success and ROI of Guerrilla Marketing Campaigns
Tracking creativity: from buzz to business results. Introduction: The Challenge of Measuring the Unconventional Guerrilla marketing is designed to be disruptive, surprising, and viral — but that very nature makes it difficult to measure. When a campaign happens on the street, on social media, or across news outlets, how do you connect that buzz to actual sales, engagement, or brand...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-11-11 17:59:29 -

How to Measure the Success of a Viral Marketing Campaign — Metrics That Matter
Introduction In marketing, “going viral” is often treated as the ultimate badge of success — millions of views, shares, and likes seem to promise brand fame and fortune. But as many companies have learned, virality alone does not guarantee business results. A video might explode across social media but yield little in the way of sales, loyalty, or meaningful engagement. To...

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