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Dacey Rankins

added blog Marketing and Advertising
2025-10-07 14:56:14 -

15 Iconic Guerrilla Marketing Examples That Shocked, Delighted, and Went Viral
Introduction In marketing, creativity often matters more than cash. While traditional campaigns rely on massive budgets, guerrilla marketing thrives on boldness, wit, and surprise. The most memorable campaigns don’t just sell — they stun, delight, and stick in people’s minds. These are the ones we talk about over coffee, share online, and remember years later. In this...

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Dacey Rankins

added blog Business
2025-09-11 16:44:03 -

Common Techniques Used in Growth Hacking
Growth hacking is all about rapid experimentation, creativity, and leveraging low-cost strategies to achieve measurable growth. Unlike traditional marketing, which may focus on brand awareness over months or years, growth hacking seeks immediate, scalable results. The right techniques allow businesses to acquire new users, retain existing ones, and maximize revenue—all while minimizing...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-11 18:12:31 -

Do We Need Influencers or Big-Budget Paid Ads to Go Viral?
Introduction One of the most common questions businesses ask about viral marketing is whether it requires influencers or large advertising budgets to succeed. After all, many of the most famous viral moments — from million-view TikTok dances to global ad campaigns — seem to involve celebrities, major partnerships, or expensive production. But the truth is more nuanced. While...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-11 18:10:31 -

How Long Does a Viral Campaign Last — and How Sustainable Is It?
Introduction Viral marketing is often described as lightning in a bottle — brilliant, powerful, but fleeting. A single post, video, or meme can ignite global attention overnight, yet within days the internet’s focus shifts elsewhere. This rapid rise and fall raises an important question for marketers and business leaders alike: how long does a viral campaign actually last, and how...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-11 18:01:46 -

Is Going Viral a Guarantee of Success or Sales?
Introduction In today’s hyperconnected world, “going viral” is the dream of countless marketers, content creators, and entrepreneurs. The idea of a single video, meme, or post reaching millions of people overnight has an undeniable allure — it promises instant fame, massive visibility, and potentially explosive growth. However, the reality is far more complex. While...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-12 16:06:19 -

Understanding Viral Marketing: Power, Pitfalls, and Practical Strategy
1. Introduction: The Allure of Going Viral In today’s fast-moving digital ecosystem, viral marketing represents the ultimate amplification of brand storytelling. A single post, meme, or video can spread across millions of screens in hours, achieving reach that once required massive advertising budgets. However, virality is unpredictable. For every campaign that takes off, dozens fade...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-07 14:54:22 -

What Is Guerrilla Marketing? Definition, Core Principles, and Modern Applications
Introduction Marketing has always been about grabbing attention — but in today’s world of digital noise, ad blockers, and short attention spans, standing out requires more than a catchy slogan or a well-targeted Facebook ad. Enter guerrilla marketing: an unconventional, creative, and often surprising approach that aims to make a big impact with small budgets. Unlike traditional...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-10 17:29:05 -

What Makes a Campaign Viral? Understanding Why Some Campaigns Spread and Others Don’t
Introduction Every marketer dreams of creating the next big viral moment — a post, video, or campaign that sweeps through social media, dominates conversations, and catapults brand awareness overnight. Yet for every viral hit, there are thousands of campaigns that disappear quietly, despite equal effort and creativity. So what separates the few that explode from the many that fade? The...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-07 17:38:26 -

Which Brands Have Done Successful Guerrilla Marketing Campaigns?
Case studies and success stories that prove creativity beats budget. Introduction: The Power of Creativity in Guerrilla Marketing Guerrilla marketing thrives on imagination, surprise, and bold execution. Unlike traditional advertising, it doesn’t require massive budgets — instead, it relies on capturing attention in unconventional ways. Some of the world’s most memorable...

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