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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-30 16:30:11 -

How Do I Measure PR Success?
The Ultimate Guide to Public Relations Metrics, KPIs, and ROI Evaluation Public relations has always been about reputation, relationships, and trust — three things that are difficult to quantify. For years, PR was dismissed as “intangible,” a discipline that delivered “exposure” but couldn’t prove business impact. That perception is changing fast. Today,...

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Dacey Rankins

adicionou um novo artigo Business
2025-04-16 17:08:27 -

How Do Social Enterprises Measure Their Impact?
Social enterprises are designed to tackle pressing social and environmental issues, but how do they know if they're truly making a difference? Measuring impact is essential—not just for accountability, but also to improve performance, attract funding, and communicate value to stakeholders. Unlike traditional businesses that focus solely on financial metrics, social enterprises assess...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-26 15:12:18 -

How Do You Measure the Success of a Community?
Community building is an art, but measuring whether your community is truly successful requires science. Many organizations and leaders launch communities with excitement, only to struggle later when stakeholders ask, “Is this working?” or “What impact are we really having?” The truth is, community success looks different depending on the mission. A professional...

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Dacey Rankins

adicionou um novo artigo Business
2025-04-15 21:13:34 -

How Does a Social Enterprise Differ from a Nonprofit?
In a world where organizations strive to address pressing social and environmental issues, two impactful models often come into focus: social enterprises and nonprofits. While they share the common goal of tackling societal challenges, their approaches and funding mechanisms set them apart. Mission-Driven Models with Different Engines Both social enterprises and nonprofits are mission-driven....

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-30 16:32:11 -

What Is Earned Media?
Understanding Its Value, Role, and Impact in Modern Public Relations In the landscape of modern communications, the term “earned media” frequently comes up alongside paid advertising and owned content. But what does it actually mean, and why is it considered the gold standard of public relations? Earned media refers to coverage, attention, or exposure a brand gains voluntarily...

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