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Dacey Rankins

adicionou um novo artigo Business
2026-05-21 13:11:29 -

How to Increase B2B Conversions? Most Funnels Don’t Have a Traffic Problem
A company once showed me a landing page that converted at 0.8%. They wanted copy tweaks. Button color theories had already entered the conversation. Someone in leadership was deeply committed to changing the CTA from “Book a Demo” to “Get Started Today,” as though verbs alone might resurrect pipeline performance. The real problem sat elsewhere. The page looked...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-10 17:38:05 -

How Can You Reduce Cart Abandonment Effectively?
Cart abandonment is a major challenge for e-commerce businesses. According to industry studies, about 70% of online shopping carts are abandoned before completing a purchase. This represents a significant loss of potential revenue. However, cart abandonment is not inevitable. With a strategic approach, businesses can reduce abandonment rates, improve conversions, and boost overall...

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