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Dacey Rankins

added blog Business
2025-09-22 15:38:10 -

B2B Marketing Often Targets a Buying Group: How to Define Each Member and Their Influence
In B2B marketing, purchasing decisions are rarely made by a single individual. Unlike B2C, where a consumer may make a snap decision, B2B decisions often involve a buying group—a collection of stakeholders who influence, approve, and implement purchases. Each member has different priorities, concerns, and levels of influence. Understanding this buying group is crucial for marketers. A...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-01 14:47:45 -

The Core Elements of Digital Marketing
Introduction: The Digital Puzzle Digital marketing isn’t just one thing—it’s a system made up of interconnected elements. Think of it as a puzzle: each piece has a unique function, but together they create the full picture of a brand’s online presence. For businesses and marketers, understanding these elements is essential. Focusing on only one channel (say, social...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-02 20:02:19 -

The Main Types of Direct Marketing (With Examples)
Introduction: Why Knowing the Types Matters Direct marketing has grown far beyond flyers and phone calls. Today, it includes digital channels like email, SMS, and even social media messaging. For businesses, choosing the right type of direct marketing depends on their audience, goals, and budget. Understanding the strengths and weaknesses of each approach allows marketers to build a...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-23 16:26:56 -

What Are Effective B2C Marketing Strategies?
Business-to-Consumer (B2C) marketing is about capturing the attention of individual customers, influencing their buying decisions, and fostering long-term brand loyalty. Unlike B2B, where purchase decisions are complex and rational, B2C marketing requires appealing to emotions, convenience, and lifestyle choices. With ever-evolving digital platforms and shifting consumer behaviors, businesses...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-07 17:45:09 -

What Is Influencer Marketing?
Definition, scope, and how it works. Introduction: The Rise of Influencer Marketing In today’s digital-first world, consumers are bombarded by advertisements. Traditional marketing methods — TV, print, and even display ads — are no longer as effective as they once were. People crave authentic recommendations from trusted voices, which is where influencer marketing comes...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-24 18:38:14 -

What Strategies Are Best When Marketing on a Tight Budget?
Introduction: Doing More With Less Marketing budgets are often tight, especially for startups, small businesses, or nonprofits. Yet, a limited budget doesn’t mean limited results. In fact, some of the most creative and effective campaigns emerge from financial constraints. When resources are scarce, the key is strategic prioritization, creativity, and leveraging high-ROI channels. This...

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