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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-01-21 19:17:05 -

What Is the Difference Between Facebook Ads and Instagram Ads?
Facebook and Instagram are both owned by Meta, use the same advertising infrastructure, and are managed through the same Ads Manager. Because of this, many advertisers assume Facebook ads and Instagram ads are essentially the same thing. While they share many similarities, there are important differences in audience behavior, creative formats, performance patterns, and use cases that can...

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Dacey Rankins

adicionou um novo artigo Business
2024-09-17 20:42:52 -

Why doesn't Mark Zuckerberg control Facebook and Instagram ads?
A bipartisan group of 19 US lawmakers sent a letter to the CEO of Meta Mark Zuckerberg, in which they expressed concern that many ads with illegal drugs appeared on Facebook and Instagram, and which the company does not fight in any way. Members of Congress referred to recent reports from the Wall Street Journal and the nonprofit Tech Transparency Project, which revealed a lot of...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-14 17:17:03 -

How to Use Social Media Effectively for Marketing
Introduction: Why Social Media Is Every Business’s Stage In today’s digital economy, social media is no longer optional — it’s essential. Whether you run a global brand or a local café, your customers are scrolling somewhere: Instagram, TikTok, LinkedIn, YouTube, or X (formerly Twitter). These platforms are where conversations happen, trends start, and...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-11-03 15:03:28 -

Should I Use Organic Posts, Paid Ads, or Both on Social Media?
One of the most common questions businesses and marketers face when planning their social media strategy is:“Should I focus on organic content or invest in paid ads?” The answer isn’t as simple as choosing one or the other.In today’s digital landscape, organic and paid social media work best together — complementing one another to drive growth, visibility,...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-11-03 15:07:48 -

Social Media Strategy: How to Build a High-Impact Presence
Social media isn’t just about posting content — it’s about building trust, authority, and community around your brand.A strong social media strategy connects storytelling, engagement, and analytics to turn followers into loyal advocates. This guide continues from where we left off — diving deep into how to create, manage, and measure a powerful social media marketing...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-01-05 23:40:22 -

What Are the Best Advertising Platforms?
Google Ads, Facebook & Instagram Ads, TikTok Ads, YouTube Ads, LinkedIn Ads — strengths, weaknesses, use cases, and how to choose Choosing the right advertising platform can make or break your marketing results. With so many options available, businesses often waste money by advertising in the wrong place, to the wrong audience, with the wrong expectations. There is no single...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-01-28 15:57:12 -

What Are the Best Online Advertising Platforms?
Online advertising has become one of the most powerful ways for businesses, creators, and organizations to reach their audiences. With billions of people spending hours every day online, advertising platforms have evolved to offer highly targeted, data-driven, and scalable solutions. But with so many options available, one question comes up again and again: what are the best online advertising...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-11-07 20:09:51 -

Which Platforms Should I Use for Video Marketing? Choosing the Right Channels for Maximum Impact
Introduction Video marketing is one of the most effective ways to engage audiences, build trust, and drive conversions. However, success doesn’t depend solely on the quality of the video—it also hinges on where you share it. Different platforms attract different audiences, favor varying video formats, and reward distinct engagement behaviors. Choosing the right platforms is...

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