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Dacey Rankins

added blog Business
2025-12-03 15:51:10 -

How Do I Pitch to the Media?
Getting media coverage can be a game-changer for startups, entrepreneurs, authors, and small businesses. But the process is not about blasting your press release to hundreds of journalists and hoping someone bites. Media pitching is strategic, targeted, and highly personalized. A poorly executed pitch can end up in the trash folder within seconds, while a well-crafted pitch can spark stories...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-28 17:07:00 -

How to Write a Press Release That Journalists Actually Use
Introduction: The Harsh Truth About Press Releases Every day, journalists’ inboxes fill with hundreds of press releases—many of which never see the light of day. Despite best intentions, most are ignored, deleted, or buried under a pile of “breaking news” alerts. Why? Because many companies write press releases that look like marketing copy instead of genuine news....

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Dacey Rankins

added blog Marketing and Advertising
2025-10-27 17:13:42 -

What Are Media Relations? Building Strong Connections That Shape Public Perception
Introduction: Why Media Relations Matter More Than Ever In a world overflowing with content and competition for attention, brands that can tell authentic, newsworthy stories stand out. At the heart of this visibility lies one of the oldest — yet most essential — disciplines of public relations: media relations. Media relations is about building and nurturing relationships with...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-30 16:14:53 -

What Is Media Relations and How Does It Fit with PR?
Mastering the Art of Working with the Press to Amplify Your Brand’s Voice If public relations (PR) is the broad discipline of managing an organization’s reputation and relationships with its stakeholders, media relations is one of its most crucial and visible components. It’s where your stories meet the public — through the powerful lens of journalists, editors, and...

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