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Dacey Rankins

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2025-12-16 23:18:06 -

What Is a Qualified Lead (MQL vs SQL)?
The term “qualified lead” is used constantly in sales and marketing — yet many teams don’t agree on what it actually means. This confusion causes one of the biggest problems in revenue growth: misalignment between marketing and sales. Understanding MQL vs SQL is not just about terminology. It directly affects: lead quality conversion rates sales...

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Dacey Rankins

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2025-12-15 17:39:31 -

What Is a Qualified Lead?
Understanding what a qualified lead is can completely change your results in sales. Many people struggle not because they’re bad at selling, but because they’re spending time on the wrong leads. When you focus on qualified leads, sales becomes easier, faster, and far less frustrating. This article is a deep, complete guide to qualified leads — what they are, why they matter,...

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Dacey Rankins

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2025-12-16 21:26:59 -

What Is the Difference Between a Lead and a Prospect?
The terms lead and prospect are often used interchangeably — but they are not the same thing. Confusing these two concepts causes major problems in sales, including wasted time, poor forecasting, low close rates, and frustration between marketing and sales teams. Understanding the difference between a lead and a prospect helps you: focus your effort on the right people...

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