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Dacey Rankins

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2026-07-17 15:01:46 -

How Do I Attract More Customers to My Store? The Answer Starts Before They Walk Through the Door
A retailer once told me, “I don’t need more marketing. I need more people coming through the door.” The statement sounded reasonable. It was also incomplete. After spending time analyzing the business, one fact became impossible to ignore. The store did not have a traffic problem. It had a relevance problem. People knew the store existed. They simply lacked a compelling...

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Dacey Rankins

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2026-07-17 14:56:31 -

How Do I Market a Retail Store? Start by Forgetting What Most Retailers Think Marketing Is
A retailer opens a beautiful store. The merchandise is thoughtfully curated. The lighting is inviting. The staff is friendly. The location appears promising. Then something unsettling happens. Customers don't come. Or perhaps they come once and never return. The owner responds predictably. More advertising. More discounts. More social media posts. More promotions. Yet sales remain...

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Dacey Rankins

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2026-07-17 14:58:49 -

What Are the Best Retail Marketing Strategies? The Answer Has Less to Do With Advertising Than Most Retailers Think
A retailer launches a major promotional campaign. The advertisements are polished. The social media content is frequent. The email cadence is aggressive. The budget is substantial. Traffic spikes. Then something curious happens. Sales barely move. Meanwhile, another retailer down the street spends significantly less on advertising and somehow develops a loyal customer base that returns...

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