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Dacey Rankins

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2024-12-23 16:04:34 -

What Are the Key Types of Business Strategies?
Business strategy is an essential part of any organization’s long-term success. It involves a set of decisions and actions aimed at achieving specific goals, gaining a competitive edge, and ensuring sustainable growth. Companies can adopt different types of strategies depending on their objectives, market conditions, and internal capabilities. These strategies can generally be grouped...

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Dacey Rankins

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2025-09-04 13:27:09 -

What Does a Growth Plan Look Like?
A growth plan is the roadmap that outlines how a business intends to expand, capture new markets, and increase revenue over a defined period. While a growth strategy focuses on the “what” and “why” of growth, a growth plan dives into the “how,” specifying actionable steps, resources, and timelines. Without a clear growth plan, even businesses with the best...

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Dacey Rankins

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2025-09-04 13:26:05 -

What Does a Growth Strategy Involve?
A business can only scale sustainably if it has a clear growth strategy. Growth strategies guide companies on how to increase revenue, expand market share, and achieve long-term sustainability. Without a structured approach, businesses risk stagnation, missed opportunities, or unprofitable expansion. This article explores the components of a growth strategy, common approaches, and how...

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Dacey Rankins

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2025-09-04 12:16:22 -

What Is Penetration Pricing?
Pricing strategy is one of the most powerful tools in business. The way you set your price not only determines profitability but also influences brand perception, customer adoption, and long-term competitiveness. Among the various pricing approaches, penetration pricing is one of the most widely used strategies for rapidly building market share. This article explores what penetration pricing...

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Dacey Rankins

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2025-09-05 15:45:51 -

Which Metrics Matter Most at Growth Stages?
As a business grows, the metrics that matter most evolve. In the earliest stages, survival and product validation dominate. Later, efficiency, scalability, and profitability take the spotlight. Choosing the right metrics isn’t just about tracking numbers—it’s about aligning your measurement with where your business is in its growth journey. Let’s break down the most...

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