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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-09 18:18:36 -

What Is Market Research? Definition, Purpose, and Scope Explained
Introduction: Why Every Business Starts With Understanding the Market Before launching a product, designing a marketing strategy, or entering a new region, every successful business begins with one fundamental process: market research. It’s not glamorous — no flashy ads or viral posts — but it’s the backbone of smart decision-making. Market research helps companies...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-15 18:53:35 -

What Constitutes an Effective Go-to-Market (GTM) Strategy?
Launching a new product, entering a new market, or targeting a new audience requires more than just a strong offering—it requires a well-structured go-to-market (GTM) strategy. A GTM strategy acts as the roadmap for how a business introduces its product to the right audience, through the right channels, with the right messaging, while ensuring the organization is aligned on execution....

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-29 15:15:54 -

What Problem Does This Product Solve, and Who Is It For?
Before any marketing campaign, pricing model, or promotional plan takes shape, there’s one question every business must answer clearly and confidently:👉 What problem does this product solve, and who is it for? This is the core of product-market fit. You can have a sleek brand, an impressive feature set, and a big budget — but if you don’t understand your target...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-18 13:29:51 -

What Problem Does Your Product Solve?
Every successful product starts with a problem. In fact, most innovations are not born from a desire to create something “cool” or “different” but from identifying a real pain point that customers face. A product without a clearly defined problem to solve often struggles in the market, no matter how impressive its features or technology might be. This article explores...

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