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Dacey Rankins

added blog Business
2024-12-25 18:33:30 -

How Can Small Businesses Develop an Effective Strategy?
For small businesses, developing an effective strategy is critical to ensuring long-term success and growth. Unlike large corporations that have more resources and established processes, small business owners often face unique challenges when it comes to crafting a strategy that is both realistic and actionable. Fortunately, with the right approach, small businesses can develop tailored...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-13 17:39:44 -

What Are the Key Stages in a Market Research Project?
Introduction Market research is the cornerstone of every successful business decision. Whether you’re launching a new product, entering a new market, or improving customer satisfaction, data-driven insights are what separate guesswork from strategy. But how do you actually do market research — properly? It’s not just about sending out surveys or reading a few competitor...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-26 15:13:53 -

Who Are Our Competitors?
Every business, regardless of size or industry, operates within a competitive landscape. Understanding who your competitors are is not just about knowing the obvious names—it’s about deeply analyzing the market, identifying direct and indirect players, and recognizing substitutes that may affect customer decisions. The more clearly you define your competition, the better equipped...

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