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Dacey Rankins

added blog Marketing and Advertising
2025-10-10 20:26:25 -

How to Define Your Target Audience and Master Market Segmentation
Introduction: Why Knowing Your Audience Is the Heart of Great Marketing Imagine standing in front of a stadium filled with 50,000 people. You’ve got a megaphone and one minute to sell your product. What do you say? If your answer is “I’ll just tell them about my product,” — you’ll lose them in seconds. The secret to effective marketing isn’t shouting...

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Dacey Rankins

added blog Business
2025-09-14 20:28:42 -

How Do You Conduct Market Research and Analyze Your Audience?
Every successful business decision begins with one essential ingredient: understanding the audience. Whether you’re launching a new product, entering a new market, or refining your marketing strategy, market research provides the insights needed to reduce risk and maximize success. In today’s data-driven world, businesses have more tools than ever to research markets, segment...

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Dacey Rankins

added blog Business
2025-08-21 16:33:32 -

How Do You Create or Develop a Product Strategy?
A well-crafted product strategy is the cornerstone of every successful product. Without it, teams risk wasting resources, building features nobody wants, or getting caught in reactive cycles to competitor moves. Developing a strong product strategy is both an art and a science—it requires a deep understanding of the market, customer needs, competitive landscape, and organizational goals....

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Dacey Rankins

added blog Business
2025-09-04 13:21:48 -

Should I Segment My Customer Base and Price Accordingly?
One of the biggest mistakes businesses make in pricing is treating all customers the same. In reality, not all customers have the same needs, preferences, or willingness to pay. Some want the cheapest option possible, while others are happy to pay a premium for added convenience, quality, or brand reputation. This is where customer segmentation comes into play. Segmenting your customer base...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-09 18:26:49 -

What Are the Different Types of Market Research? (Comprehensive Guide for Businesses)
Introduction: Understanding Market Research at a Deeper Level Market research is often talked about as if it’s a single activity — but in reality, it’s a collection of many different approaches, tools, and techniques that answer specific business questions. Some businesses need numbers and statistics. Others want to explore emotions, motivations, and experiences. Some need...

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Dacey Rankins

added blog Business
2025-08-28 17:59:16 -

What Insights Do Data Analysts Commonly Provide?
In today’s data-driven business landscape, organizations increasingly rely on data analysts to transform raw numbers into meaningful insights. These professionals play a critical role in identifying trends, diagnosing issues, and supporting decision-making. Without data analysis, businesses risk making assumptions that may not reflect reality. But what kinds of insights do data analysts...

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Dacey Rankins

added blog Business
2025-09-04 13:20:37 -

What Is Customer Willingness to Pay?
One of the most critical aspects of pricing strategy is understanding how much customers are willing to pay for your product or service. Knowing this can make the difference between a product that sells successfully and one that struggles to find traction. Customer willingness to pay (WTP) is a cornerstone concept in economics and marketing, influencing pricing, product development, and market...

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Dacey Rankins

added blog Business
2025-09-04 12:15:32 -

What Is Price Skimming?
In the world of pricing strategies, price skimming is one of the most well-known approaches for introducing new products to the market. It involves launching with a high initial price to capture early adopters who are willing to pay a premium, then gradually lowering the price over time to attract broader market segments. This strategy has been used successfully by technology companies, luxury...

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Dacey Rankins

added blog Business
2025-09-13 19:08:51 -

What is Product Marketing?
In today’s competitive business landscape, products alone are not enough to guarantee success. Even the most innovative solution can fail if it isn’t positioned correctly, marketed effectively, or understood by the target audience. This is where product marketing comes in—a discipline that sits at the intersection of product development, sales, and marketing. Product...

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Dacey Rankins

added blog Business
2025-08-21 16:35:23 -

What Role Does Customer Segmentation and Targeting Play in Product Strategy?
When it comes to building products that succeed, no company can serve “everyone.” The most successful product strategies are built on precisely understanding who the product is for, what they need, and how to reach them effectively. This is where customer segmentation and targeting become essential. Without these two elements, product strategy becomes guesswork, leading to wasted...

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