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Dacey Rankins

added blog Business
2024-12-16 14:09:11 -

Growing Your Business: Strategies for Scaling and Success
Growing a business is an exciting yet challenging process that requires strategic planning, effective marketing, and the right tools. Scaling successfully means reaching new customers, increasing sales, and expanding your presence. In this article, we’ll explore how you can scale your business, implement effective marketing strategies, build a social media presence, and leverage the best...

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Dacey Rankins

added blog Business
2025-02-17 16:41:42 -

Can Indie Hacking Lead to a Sustainable Full-Time Income?
Indie hacking, the practice of building and growing small, independent businesses without the backing of investors or big corporations, has become an increasingly popular path for aspiring entrepreneurs. For those who dream of working for themselves and achieving financial independence, the question arises: can indie hacking lead to a sustainable full-time income? The answer is yes, but it...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-16 16:29:05 -

How Do I Acquire Customers? Strategies and Tactics That Work
Customer acquisition is one of the most common—and most challenging—questions business owners and marketers ask: How do I actually get customers? While the concept sounds simple, successful customer acquisition requires a clear strategy, the right tactics, and ongoing optimization. This article breaks down customer acquisition into practical, actionable strategies and tactics you...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-16 16:39:43 -

How Do Startups Acquire Customers?
Customer acquisition is arguably the most critical challenge for startups. No matter how innovative your product or service is, a startup cannot survive—or secure investment—without acquiring paying customers. Unlike established companies, startups face unique constraints: limited budgets, unproven brands, small teams, and often little market credibility. This makes customer...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-19 14:58:16 -

How Do You Lower Customer Acquisition Cost?
Customer Acquisition Cost (CAC) is one of the most important metrics in marketing and growth. It directly impacts profitability, scalability, and long-term sustainability. Even businesses with strong demand and high lifetime value can struggle if their CAC is too high. Lowering customer acquisition cost is not just about spending less—it’s about acquiring customers more efficiently....

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Dacey Rankins

added blog Marketing and Advertising
2026-01-20 17:07:53 -

How Do You Scale Customer Acquisition?
Scaling customer acquisition is one of the most challenging—and most important—phases of business growth. What works to acquire the first 100 or 1,000 customers often breaks when a company tries to reach 10,000, 100,000, or more. Costs rise, channels saturate, teams strain, and efficiency declines. True acquisition scaling is not about “doing more.” It is about building...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-16 16:32:17 -

What Are the Best Customer Acquisition Strategies?
There is no single “best” customer acquisition strategy that works for every business. The most effective approach depends on your industry, audience, business model, budget, and growth stage. What works for a B2C ecommerce brand may fail completely for a B2B SaaS company, and what works for an established enterprise may be unrealistic for a startup. This article explores the best...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-19 15:19:29 -

What Is Customer Acquisition for B2B vs B2C?
Customer acquisition looks very different depending on whether a business sells to other businesses (B2B) or directly to consumers (B2C). While the goal—acquiring customers—is the same, the process, cost, timelines, decision-makers, and strategies vary significantly. Understanding the differences between B2B and B2C customer acquisition is critical for building effective marketing...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-19 15:05:03 -

What Is Customer Acquisition in Marketing?
Customer acquisition is one of the central responsibilities of marketing. While sales may close deals and product teams may deliver value, marketing plays a critical role in attracting, educating, and converting prospects into customers. Understanding customer acquisition in marketing is essential for building sustainable growth, optimizing budgets, and aligning teams around measurable...

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Dacey Rankins

added blog Business
2025-12-17 23:38:33 -

What Is the Best Lead Generation Strategy for Startups?
Startups face a unique challenge in lead generation: limited time, limited money, and limited brand awareness. Unlike established companies, startups cannot rely on reputation or large ad budgets. They must generate leads efficiently, validate quickly, and scale what works. This article explains the best lead generation strategies for startups, how to prioritize channels, and how to build a...

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