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Dacey Rankins

hat ein neuen Blog hinzugefügt Business
2024-09-03 19:04:06 -

What are marketing communications?
Marketing communications, like any other communications, consist of certain elements, these are: The source is the company that initiates communications.Information is what a business wants to convey to its target audience.Information coding is the presentation of information in the format corresponding to the selected type and tool of communication (audio clip, video, advertising banner,...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-10-30 16:16:37 -

Can I Run PR Myself (In-House) or Should I Hire a PR Agency?
A Deep Dive into the Pros, Cons, and Strategic Decision-Making Behind Managing Public Relations Internally or Through an Agency In today’s hyper-connected world, where a single tweet can go viral and shape public perception overnight, Public Relations (PR) has become a critical pillar of business strategy. Whether you’re a startup looking to make a splash or an established...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-10-30 15:38:10 -

How Is Public Relations Different from Advertising or Marketing?
In the complex world of brand communication, three disciplines often overlap — Public Relations (PR), Advertising, and Marketing. They share similar goals: to increase visibility, influence perception, and drive growth. Yet, each plays a unique role in shaping how the world sees a business. Understanding the difference between these three is essential not only for communications...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-10-30 16:11:59 -

How Long Does It Take for PR Efforts to Show Results?
Understanding PR Timelines, Momentum, and Sustainable Reputation Growth Public Relations (PR) is a long game — a blend of storytelling, relationship-building, and consistent communication. Yet, one of the most common questions business leaders ask their PR teams or agencies is:“When will we start seeing results?” It’s a fair question — especially in a world of...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-10-24 18:26:00 -

Is PR the Same as Marketing or Advertising? Understanding the Key Differences
Introduction: The Confusion Between PR, Marketing, and Advertising Public relations (PR), marketing, and advertising are three terms that often get used interchangeably — but they’re not the same thing.While all three share the goal of growing a business and improving its visibility, they take very different routes to get there. PR focuses on earning trust and credibility through...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-10-30 16:02:47 -

What Kinds of Tactics or Channels Do PR Professionals Use?
A Complete Guide to Modern Public Relations Tools, Channels, and Strategies Public Relations (PR) has evolved far beyond press releases and newspaper articles. Today, PR professionals use a rich ecosystem of tactics and channels to reach audiences wherever they are — from traditional media and events to social platforms, podcasts, and influencer collaborations. PR is no longer just...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-10-30 16:01:09 -

Why Should a Company Invest in Public Relations?
Understanding the Benefits and Business Impact of PR in the Modern Landscape Public Relations (PR) has long been viewed as a “nice-to-have” — a complementary part of marketing, often misunderstood or underfunded. But in today’s hyperconnected, reputation-driven world, PR is no longer optional. Whether you’re a startup building awareness or an enterprise...

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