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Dacey Rankins

added blog Business
2025-03-10 17:12:38 -

Actionable Metrics vs. Vanity Metrics: Understanding the Difference
In today's data-driven world, businesses rely on metrics to measure performance and make informed decisions. However, not all metrics are equally valuable. Some provide meaningful insights that drive growth, while others simply look impressive without contributing to actual success. These two categories are known as actionable metrics and vanity metrics. Understanding the difference between...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-23 16:35:22 -

How Can I Measure the Success of B2C Marketing Efforts?
B2C marketing is full of moving parts—social media campaigns, paid advertising, content, email marketing, influencer collaborations, and more. But the real question every marketer faces is: how do you know if it’s working? Measuring the success of B2C marketing efforts goes far beyond counting likes or impressions. To truly understand performance, marketers must track key...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-30 15:50:36 -

How Do I Measure Content Marketing Success?
The Ultimate Guide to Tracking, Analyzing, and Optimizing Your Content Strategy Content marketing has become a cornerstone of digital growth, helping businesses attract audiences, build trust, and drive sales. But creating content alone isn’t enough — the real power lies in understanding whether that content is actually working. This raises a vital question: how do you measure...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-03 15:00:19 -

How Do I Measure the Success of Social Media Marketing (ROI)?
Measuring success in social media marketing is one of the biggest challenges for businesses of all sizes. It’s easy to see vanity metrics like likes and followers climb, but the real question is: are your efforts translating into meaningful business results? Return on Investment (ROI) in social media isn’t just about money—it’s about value: brand visibility, audience...

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Dacey Rankins

added blog Business
2025-08-30 00:42:37 -

How Do I Set Up Google Analytics on My Website?
Setting up Google Analytics is one of the most valuable steps you can take to understand your website’s performance. It gives you insights into where your visitors come from, how they interact with your site, and whether your online goals are being met. For many website owners, the setup process may sound intimidating. However, Google has designed the steps to be straightforward, and...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-25 15:42:11 -

How Does a CMO Align Marketing with Business Objectives?
In today’s competitive business environment, a Chief Marketing Officer (CMO) cannot operate in isolation. Their success is measured not only by creative campaigns or brand awareness but by how marketing contributes directly to business goals, including revenue growth, customer retention, and market expansion. Aligning marketing with business objectives ensures that every campaign,...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-25 15:39:27 -

How Does a CMO Measure Marketing Effectiveness?
One of the most critical responsibilities of a Chief Marketing Officer (CMO) is proving the impact of marketing on business outcomes. Marketing effectiveness is no longer judged by creativity alone. Today’s CMOs must quantify results, track key performance indicators (KPIs), and demonstrate return on investment (ROI) to justify budgets and earn credibility in the boardroom. In this...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-30 15:38:10 -

How Is Public Relations Different from Advertising or Marketing?
In the complex world of brand communication, three disciplines often overlap — Public Relations (PR), Advertising, and Marketing. They share similar goals: to increase visibility, influence perception, and drive growth. Yet, each plays a unique role in shaping how the world sees a business. Understanding the difference between these three is essential not only for communications...

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Dacey Rankins

added blog Business
2025-02-27 17:07:04 -

How Is the Success of an Influencer Marketing Campaign Measured?
Influencer marketing has become one of the most powerful tools for brands to connect with their target audience. However, to determine the true effectiveness of an influencer marketing campaign, it's essential to measure the success through various metrics. These indicators provide valuable insights into how well the campaign is performing and whether the brand’s objectives are being met....

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Dacey Rankins

added blog Marketing and Advertising
2025-10-30 16:11:59 -

How Long Does It Take for PR Efforts to Show Results?
Understanding PR Timelines, Momentum, and Sustainable Reputation Growth Public Relations (PR) is a long game — a blend of storytelling, relationship-building, and consistent communication. Yet, one of the most common questions business leaders ask their PR teams or agencies is:“When will we start seeing results?” It’s a fair question — especially in a world of...

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