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Dacey Rankins

added blog Marketing and Advertising
2025-10-07 17:33:24 -

Guerrilla Marketing vs. Viral and Traditional Marketing: What’s the Difference?
Understanding what sets guerrilla tactics apart from viral content and conventional advertising. Introduction: The Evolution of Modern Marketing In today’s hyper-connected, content-saturated world, audiences are bombarded with thousands of marketing messages every day. Traditional advertising still exists — on billboards, TV, and online banners — but it no longer...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-02 19:58:18 -

Strategy vs. Tactics in Digital Marketing: What’s the Difference?
Introduction: Why This Distinction Matters One of the biggest mistakes businesses make in digital marketing is confusing strategy with tactics. They are closely related, but not the same. Without a strategy, tactics lack direction. Without tactics, strategy remains theoretical. Think of it like a road trip: Strategy = choosing the destination (overall plan). Tactics = the actual...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-07 14:57:58 -

The Main Types and Tactics of Guerrilla Marketing: A Complete Guide
Introduction: The Power of Unconventional Marketing Guerrilla marketing thrives on creativity, not capital.It flips traditional advertising on its head — instead of buying attention, it earns it through cleverness, surprise, and human connection. Coined by Jay Conrad Levinson in the 1980s, guerrilla marketing takes its name from guerrilla warfare — small, strategic, and unexpected...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-10 20:24:20 -

What Is a Marketing Strategy vs. Marketing Tactics? (And Why the Difference Matters More Than Ever)
Introduction: Why Strategy vs. Tactics Confuses So Many Marketers If you’ve ever heard someone say, “We need a new marketing strategy — let’s run some Facebook ads!” then you’ve witnessed one of the most common misunderstandings in business. Here’s the truth: running ads is not a strategy — it’s a tactic. This confusion between strategy...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-20 15:56:00 -

What Is B2C Marketing?
Business-to-Consumer (B2C) marketing is the process of promoting and selling products or services directly to individual customers. Unlike B2B (Business-to-Business) marketing, which targets companies and organizations, B2C focuses on personal consumption—the clothes people wear, the food they buy, the apps they download, or the vacations they take. This approach is often faster-paced...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-07 14:54:22 -

What Is Guerrilla Marketing? Definition, Core Principles, and Modern Applications
Introduction Marketing has always been about grabbing attention — but in today’s world of digital noise, ad blockers, and short attention spans, standing out requires more than a catchy slogan or a well-targeted Facebook ad. Enter guerrilla marketing: an unconventional, creative, and often surprising approach that aims to make a big impact with small budgets. Unlike traditional...

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