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Dacey Rankins

добавлена новая статья Internet Broadcasts
2024-12-09 14:04:38 -

The Rise of Internet Broadcasts: Transforming Media and Communication
The internet has revolutionized the way we communicate, access information, and entertain ourselves. One of the most significant changes has been the rise of internet broadcasts, which have transformed traditional broadcasting into a global, interactive, and on-demand experience. From live streaming events and podcasts to video blogs (vlogs) and webinars, internet broadcasts have opened up new...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-27 17:15:35 -

Do I Need to Hire a PR Firm or Can I DIY? A Complete Guide for Modern Businesses
Introduction: The PR Dilemma for Businesses Every business, whether a startup or a global enterprise, faces a common challenge: how to manage its public image. Public relations (PR) shapes how customers, investors, and the media perceive your brand. The question that arises for many entrepreneurs and marketing teams is: Do we need to hire a PR firm, or can we manage public relations ourselves?...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-11-04 17:19:38 -

How Do I Handle Negative Comments and Reputation Issues on Social Media?
Social media can be a brand’s best friend — or its biggest challenge. The same platforms that let you connect directly with audiences also give dissatisfied customers a loud public voice. How you handle negative comments, criticism, and crises online says more about your brand than the content you post on your best day. This article explains how to respond professionally, protect...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-30 16:30:11 -

How Do I Measure PR Success?
The Ultimate Guide to Public Relations Metrics, KPIs, and ROI Evaluation Public relations has always been about reputation, relationships, and trust — three things that are difficult to quantify. For years, PR was dismissed as “intangible,” a discipline that delivered “exposure” but couldn’t prove business impact. That perception is changing fast. Today,...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-24 18:35:13 -

How Much Does PR Cost? Understanding Pricing, Value, and ROI in Public Relations
Introduction: The Confusion Around PR Pricing Few topics in marketing generate as much confusion as the cost of public relations. Ask ten PR agencies for quotes, and you’ll get ten completely different answers. One might charge $1,500 a month; another, $15,000. Some bill hourly, others on retainers or project fees. Then there are boutique consultants, massive agencies, and hybrid models...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-11-03 14:58:46 -

How Much Time and Resources Does Social Media Marketing Require?
Social media marketing is one of the most powerful tools for building a brand, driving engagement, and generating leads—but it’s also one of the most misunderstood in terms of the time, effort, and resources it truly requires. Many businesses assume it’s as simple as posting a few photos or videos and waiting for the followers to roll in. In reality, effective social media...

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Dacey Rankins

добавлена новая статья Business
2025-01-27 18:15:08 -

How Should Organizations Handle Media Relations During a Crisis?
Effective media relations are a critical part of crisis management. During a crisis, the way an organization communicates with the media can influence public perception, control the narrative, and mitigate reputational damage. In a time of uncertainty, clear, timely, and transparent communication with the media is essential for maintaining trust and credibility. Here’s how organizations...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-27 17:27:23 -

Is PR Free? Understanding Costs, Value, and Return on Investment in Public Relations
Introduction: The Misconception That PR Is Free Many businesses, especially startups and small enterprises, enter the world of public relations with a common misconception: PR is free. After all, media coverage is “earned” — you don’t pay journalists to write articles, right? While it’s true that earned media differs from paid advertising, PR is far from...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-28 17:13:34 -

Press Release vs. Media Alert vs. Press Statement vs. Blog Post: What’s the Difference and When to Use Each
Introduction: The Confusion in Modern Media Communication Public relations professionals often throw around terms like press release, media alert, press statement, and blog post as if they’re interchangeable.But in truth, each serves a distinct strategic purpose within the media communication ecosystem. If you send a media alert when you should have issued a press release, journalists...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-27 17:13:42 -

What Are Media Relations? Building Strong Connections That Shape Public Perception
Introduction: Why Media Relations Matter More Than Ever In a world overflowing with content and competition for attention, brands that can tell authentic, newsworthy stories stand out. At the heart of this visibility lies one of the oldest — yet most essential — disciplines of public relations: media relations. Media relations is about building and nurturing relationships with...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-24 16:05:56 -

What Does a PR Professional Do? Roles, Skills, and Impact Explained
Introduction: The Unsung Heroes of Brand Reputation Every successful brand has one thing in common: a strong public image. Behind that image stands a PR professional — the person or team responsible for shaping how the world perceives a company, individual, or organization. While marketers and advertisers often take the spotlight for driving sales, PR professionals work in the...

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