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Dacey Rankins

added blog Marketing and Advertising
2025-10-28 17:17:43 -

Does a Press Release Help with SEO or Online Visibility?
Introduction: The Overlap Between PR and SEO Public relations (PR) and search engine optimization (SEO) used to be two separate worlds.PR professionals focused on relationships, storytelling, and reputation; SEO experts focused on algorithms, keywords, and backlinks. But in the modern digital ecosystem, these disciplines have converged. Today, a well-crafted press release isn’t just a...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-27 17:06:34 -

How Is PR Measured? What KPIs Matter Most in Public Relations
Introduction: The Shift Toward Data-Driven PR Public relations used to be considered more art than science — a discipline of storytelling, relationships, and reputation management that resisted quantification. But in an era of marketing automation, big data, and performance dashboards, the days of relying on vague metrics like “media buzz” are long gone. Today, PR...

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