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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-10-02 19:59:20 -

Paid, Owned, and Earned Media: The Three Pillars of Digital Marketing
Introduction: Why These Three Media Types Matter Digital marketing is built on three core pillars: Paid Media, Owned Media, and Earned Media. Every brand, from startups to global corporations, relies on some combination of the three. Paid Media gives businesses instant visibility. Owned Media builds long-term authority and customer relationships. Earned Media boosts credibility...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-11-03 15:03:28 -

Should I Use Organic Posts, Paid Ads, or Both on Social Media?
One of the most common questions businesses and marketers face when planning their social media strategy is:“Should I focus on organic content or invest in paid ads?” The answer isn’t as simple as choosing one or the other.In today’s digital landscape, organic and paid social media work best together — complementing one another to drive growth, visibility,...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Business
2024-12-16 14:09:11 -

Growing Your Business: Strategies for Scaling and Success
Growing a business is an exciting yet challenging process that requires strategic planning, effective marketing, and the right tools. Scaling successfully means reaching new customers, increasing sales, and expanding your presence. In this article, we’ll explore how you can scale your business, implement effective marketing strategies, build a social media presence, and leverage the best...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-11-11 18:12:31 -

Do We Need Influencers or Big-Budget Paid Ads to Go Viral?
Introduction One of the most common questions businesses ask about viral marketing is whether it requires influencers or large advertising budgets to succeed. After all, many of the most famous viral moments — from million-view TikTok dances to global ad campaigns — seem to involve celebrities, major partnerships, or expensive production. But the truth is more nuanced. While...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Business
2025-09-05 15:36:49 -

How Can Social Media Help Business Growth?
In the modern digital economy, businesses of all sizes—from local startups to global corporations—use social media as a powerful driver of growth. What was once a space for casual interaction is now a strategic business tool that can help companies build brand awareness, connect with audiences, and drive measurable sales. But how exactly does social media contribute to business...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2026-01-20 17:24:24 -

How Do I Create a Facebook Ad?
Creating a Facebook ad is not just about designing a visual and pressing “publish.” It’s a structured process that combines strategy, audience understanding, creative development, budgeting, tracking, and optimization. Businesses that treat Facebook ads casually often waste budget, while those that follow a disciplined setup process consistently acquire customers profitably....

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-11-10 17:15:39 -

How Do I Distribute and Promote My Videos to Reach My Audience?
Introduction Creating a high-quality marketing video is only half the journey. The other half—arguably the more critical one—is getting that video in front of the right people, at the right time, and in the right way. Many organizations invest heavily in production but devote minimal attention to distribution strategy, expecting content to “go viral” organically. The...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-09-18 17:50:35 -

How Do I Drive Traffic to My Affiliate Links?
Affiliate marketing can be lucrative, but there’s a catch: without traffic, you can’t earn commissions. Whether you’re promoting a blog post, a YouTube video, or social media content, your affiliate links need an audience to convert. This article explores practical, actionable strategies to drive traffic to your affiliate links, including free and paid methods, content...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-11-03 15:00:19 -

How Do I Measure the Success of Social Media Marketing (ROI)?
Measuring success in social media marketing is one of the biggest challenges for businesses of all sizes. It’s easy to see vanity metrics like likes and followers climb, but the real question is: are your efforts translating into meaningful business results? Return on Investment (ROI) in social media isn’t just about money—it’s about value: brand visibility, audience...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2026-02-17 15:58:56 -

How Does Retargeting Compare to Prospecting? A Complete Guide to Customer Acquisition and Growth in 2026
Every successful digital marketing strategy depends on two core activities: Attracting new audiences Re-engaging existing ones These activities are powered by two complementary approaches: prospecting and retargeting. In 2026, advertising platforms like Google, Meta Platforms, Inc., LinkedIn, and TikTok offer advanced tools for both strategies. But many businesses still struggle...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2026-01-06 14:26:09 -

How Does Social Media Advertising Work?
Social media has transformed how people communicate, share information, and consume content. Platforms that began as tools for personal connection have evolved into powerful marketing ecosystems used by businesses of all sizes. At the center of this transformation is social media advertising—a form of digital advertising that allows brands to reach highly specific audiences through social...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-10-30 15:38:10 -

How Is Public Relations Different from Advertising or Marketing?
In the complex world of brand communication, three disciplines often overlap — Public Relations (PR), Advertising, and Marketing. They share similar goals: to increase visibility, influence perception, and drive growth. Yet, each plays a unique role in shaping how the world sees a business. Understanding the difference between these three is essential not only for communications...

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