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Dacey Rankins

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2025-04-07 17:29:29 -

How Do I Come Up with a Startup Idea?
One of the most critical steps in launching a successful business is coming up with a compelling startup idea. A great idea can set you on the path to success, while a poorly thought-out one may lead to failure. But how do you generate the right idea? In this article, we'll explore proven methods for coming up with a startup idea that can meet market demand, solve real problems, and set you...

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Dacey Rankins

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2025-09-15 18:52:24 -

How Do You Develop Product Positioning and Messaging?
In today’s competitive markets, a great product alone isn’t enough to guarantee success. How you communicate your product’s value to the right audience—through positioning and messaging—is equally critical. Done well, product positioning and messaging help your business stand out, resonate with your ideal customers, and build a consistent narrative across every...

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Dacey Rankins

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2025-03-25 15:39:31 -

How Should I Structure a Customer Meeting During Customer Development?
Customer Development meetings are a vital part of the process of building a product or service that truly resonates with your target market. The purpose of these meetings is to gather valuable insights directly from potential customers, validate your assumptions, and better understand their pain points and needs. The structure of the meeting is crucial to ensure you gather the most useful and...

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Dacey Rankins

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2025-03-25 15:38:17 -

What are Effective Questions to Ask During Customer Development Interviews?
Customer Development interviews are a critical tool for gathering insights directly from your target audience. The goal is to validate assumptions, understand customer pain points, and gain clarity on their needs and behaviors. One of the most important aspects of conducting these interviews is asking the right questions. Effective questions can help you uncover the most valuable insights,...

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Dacey Rankins

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2025-08-18 13:29:51 -

What Problem Does Your Product Solve?
Every successful product starts with a problem. In fact, most innovations are not born from a desire to create something “cool” or “different” but from identifying a real pain point that customers face. A product without a clearly defined problem to solve often struggles in the market, no matter how impressive its features or technology might be. This article explores...

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