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What Is Customer Willingness to Pay?One of the most critical aspects of pricing strategy is understanding how much customers are willing to pay for your product or service. Knowing this can make the difference between a product that sells successfully and one that struggles to find traction. Customer willingness to pay (WTP) is a cornerstone concept in economics and marketing, influencing pricing, product development, and market...0 Commentarii 0 Distribuiri 759 Views 0 previzualizare