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Dacey Rankins

adicionou um novo artigo Business
2024-09-24 14:17:36 -

Performance Marketing in B2B and B2B2C: What to Do If the Context Doesn't Work
B2B lead generation is not an easy task. Its implementation is complicated by the characteristic nuances of complex niches: a long transaction cycle, limited demand, a relatively narrow audience, and a number of others. In addition, over time, traffic channels dry up. It also happens that a company cannot use standard sources for one reason or another. How to understand that it's time to use...

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Dacey Rankins

adicionou um novo artigo Business
2025-03-10 17:12:38 -

Actionable Metrics vs. Vanity Metrics: Understanding the Difference
In today's data-driven world, businesses rely on metrics to measure performance and make informed decisions. However, not all metrics are equally valuable. Some provide meaningful insights that drive growth, while others simply look impressive without contributing to actual success. These two categories are known as actionable metrics and vanity metrics. Understanding the difference between...

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Dacey Rankins

adicionou um novo artigo Business
2025-02-20 16:25:27 -

What Analytics Tools Can Help Track and Enhance My Performance?
In today’s fast-paced digital world, understanding your performance is key to improving and achieving personal and professional goals. Whether you're managing a business, tracking fitness progress, or improving your digital marketing efforts, the right analytics tools can make a world of difference. These tools not only help you monitor progress but also provide insights on how to improve...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-27 15:02:14 -

What Are Common KPIs Across Different Departments?
Every organization runs on data. But not all departments measure success the same way. A sales team might celebrate closed deals, while HR monitors turnover, and finance keeps a close eye on cash flow. These differences make sense: each department contributes to overall strategy in unique ways. Yet, when leadership reviews performance, they need a cohesive view of KPIs across the business....

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Dacey Rankins

adicionou um novo artigo Business
2025-08-30 00:48:39 -

What Are Goals in Google Analytics, and How Do I Create Them?
Google Analytics is more than just a traffic counter. It’s a tool designed to help you measure the effectiveness of your website in achieving real business objectives. To do that, you need to go beyond basic metrics like pageviews and sessions. That’s where Goals come in. Goals in Google Analytics allow you to measure whether users are taking the actions you care about most....

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Dacey Rankins

adicionou um novo artigo Business
2025-08-27 15:06:43 -

What Are Performance Indicators (KPIs)?
In business management, one phrase that appears constantly in conversations about success and measurement is KPI, short for Key Performance Indicator. Organizations across industries—from tech startups to manufacturing giants—use KPIs to track progress, evaluate effectiveness, and guide decision-making. But what exactly are KPIs, and why do they matter so much? This article...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-28 17:56:56 -

What Content or Blog Posts Are Most Popular?
Content marketing is one of the most powerful ways to build trust, attract customers, and grow a brand online. However, simply publishing blog posts or articles isn’t enough. To maximize impact, businesses need to understand what type of content resonates most with their audience. In other words, which blog posts are the most popular—and why? This article explores how to measure...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-17 10:54:16 -

What Is Affiliate Marketing?
Affiliate marketing is one of the most popular and effective digital marketing strategies. It combines the reach of external partners (affiliates) with the goals of businesses (merchants) to create a performance-driven ecosystem where everyone benefits. At its core, affiliate marketing is a performance-based model where businesses reward affiliates—such as bloggers, influencers,...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-28 17:43:39 -

What Is Bounce Rate?
In digital marketing and website optimization, one of the most frequently discussed metrics is bounce rate. It is often misunderstood, yet it provides critical insight into how users interact—or fail to interact—with your website. Understanding bounce rate can help you improve user experience, content quality, and ultimately, conversions. This article breaks down what bounce rate...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-30 00:36:08 -

What Is Google Analytics, and How Does It Work?
In today’s digital-first world, websites are the front door to businesses, organizations, and brands. But simply having a website is not enough—you need to understand how visitors interact with it, what drives them there, and whether your site is achieving its goals. This is where Google Analytics comes in. Google Analytics is one of the most widely used web analytics tools in the...

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