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Dacey Rankins

added blog Business
2025-08-22 19:23:32 -

How Do I Use User Behavior Analysis in Marketing, Product Development, or UX Design?
User behavior analysis (UBA) is the practice of studying how people interact with a product, service, or platform, then turning those insights into meaningful strategies. It has become one of the most powerful tools for modern businesses because it allows decisions to be based not on assumptions but on real evidence. Whether it’s in marketing, product development, or UX design, user...

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Dacey Rankins

added blog Business
2025-03-21 14:15:44 -

How Does Technology, Particularly AI, Influence Startup Innovation?
In today’s fast-evolving business landscape, technology, especially artificial intelligence (AI), is transforming how startups innovate and compete. AI is not just a buzzword—it's a powerful tool that can streamline operations, enhance decision-making, and create personalized experiences for customers. For startups, leveraging AI can unlock new opportunities, optimize processes, and...

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Dacey Rankins

added blog Business
2025-08-28 17:42:16 -

What Are the Types of Analytics?
In today’s business and technology environment, data is often described as the “new oil.” Yet, raw data by itself holds little value. The real power comes from analytics, which turns information into insights that guide better decision-making. Within analytics, there are several distinct types, each serving a different purpose. This article explores the four main types of...

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Dacey Rankins

added blog Business
2025-08-28 17:40:50 -

What Is Analytics?
In today’s data-driven world, decision-making is no longer based solely on intuition or experience. Instead, organizations rely on analytics to uncover patterns, interpret trends, and communicate insights that guide strategic action. From business to healthcare to sports, analytics has become a cornerstone of progress, helping organizations and individuals alike transform raw data into...

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Dacey Rankins

added blog Business
2025-09-01 09:24:11 -

What is Google Analytics 4 (GA4)?
Google Analytics 4, commonly referred to as GA4, is Google’s latest analytics platform that officially replaced Universal Analytics (UA) in July 2023. Unlike UA, which had been the industry standard for over a decade, GA4 introduces a fundamentally different approach to collecting, processing, and reporting data. It was designed to meet modern data needs, balancing advanced machine...

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Dacey Rankins

added blog Business
2025-08-25 17:11:49 -

What Is User Behavior Modeling and How Is It Applied?
In today’s digital ecosystem, companies collect massive amounts of data on how users interact with websites, apps, and products. But raw data alone isn’t enough. To truly understand users and make informed business decisions, organizations rely on user behavior modeling—a structured approach to analyzing, predicting, and simulating user actions. This article explores what...

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Dacey Rankins

added blog Business
2025-08-28 17:51:37 -

Why Pay for Analytics Tools?
In today’s digital economy, businesses of all sizes generate massive amounts of data every day. Website traffic, customer interactions, email campaigns, sales performance, and social media engagement all produce data points that can either be ignored or used to drive smarter decisions. While free analytics tools like Google Analytics, Facebook Insights, or basic CRM dashboards are widely...

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