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Dacey Rankins

added blog Marketing and Advertising
2026-02-20 19:06:45 -

How Does TV Advertising Work?
Television advertising may seem simple on the surface — create a commercial, put it on TV, and wait for customers. But behind every successful TV campaign is a carefully structured system involving airtime purchases, channel selection, audience targeting, scheduling strategy, and performance measurement. In 2026, TV advertising works through a hybrid model that blends traditional...

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Dacey Rankins

added blog Marketing and Advertising
2026-02-09 16:57:11 -

What Is Drive-Time Radio Advertising?
Drive-time radio advertising is considered the most valuable and competitive time slot in radio marketing. It refers to advertising that runs during the hours when most people are commuting to and from work. During these periods, radio listenership reaches its highest levels, making drive time the prime opportunity for advertisers to reach large, attentive audiences. Because of its high...

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Dacey Rankins

added blog Marketing and Advertising
2026-02-20 19:14:35 -

What Is the Best Time to Air a TV Ad?
Choosing the right time to air your TV advertisement can significantly impact your campaign’s success. Even the most compelling commercial can underperform if it airs at the wrong time. The best time to air a TV ad depends on: Your target audience Your budget Your campaign objective The type of product or service Geographic market size In this comprehensive...

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