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Dacey Rankins

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2025-08-18 13:27:56 -

How Do PMs Work With Customers, Stakeholders, and Engineering Teams?
The role of a product manager (PM) can often seem ambiguous to those outside the field. Unlike engineers, designers, or marketers, PMs don’t “own” a single function—they instead serve as connectors, strategists, and facilitators who bring together diverse groups to create successful products. A PM’s ability to collaborate effectively with customers, stakeholders,...

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Dacey Rankins

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2025-09-15 18:55:05 -

How Do You Collaborate with Other Teams?
Product Marketing Managers (PMMs) sit at the crossroads of product, marketing, and sales. Unlike roles confined to a single department, PMMs succeed or fail based on their ability to collaborate across teams. Strong collaboration ensures consistent messaging, smooth go-to-market (GTM) execution, and alignment between what the company builds and what the market actually needs. Poor...

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Dacey Rankins

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2025-09-15 18:58:36 -

Internal Teams Not Knowing What We Do: The Visibility Challenge for Product Marketing
One of the biggest frustrations Product Marketing Managers (PMMs) face isn’t just juggling cross-functional priorities—it’s that many internal teams don’t fully understand what PMMs actually do. Unlike sales or engineering, where outputs are more visible, PMM contributions are often indirect, strategic, and harder to measure. This lack of clarity can lead to...

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Dacey Rankins

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2025-08-15 20:31:22 -

What Is Product Management?
Product management is a discipline focused on guiding the development, launch, and growth of products that meet customer needs and align with business goals. It sits at the intersection of strategy, design, and execution. At its core, product management is about understanding users. Product managers (PMs) gather insights through research, interviews, and analytics to define problems worth...

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Dacey Rankins

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2025-08-15 20:32:44 -

What Skills Are Essential for a Product Manager?
Product management requires a unique blend of technical, strategic, and interpersonal skills. Analytical skills are critical for understanding market data, customer behavior, and performance metrics. PMs must translate insights into actionable strategies. Communication skills are equally important. PMs explain product decisions to executives, rally teams around goals, and listen to customer...

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Dacey Rankins

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2025-08-25 18:46:02 -

Who Writes User Stories?
In Agile product development, user stories are at the heart of how teams capture user needs and translate them into actionable work. But while the format of a user story is fairly standard — “As a [user], I want [goal] so that [value]” — one of the most debated questions is: who actually writes them? Is it the product manager, the product owner, the business analyst,...

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