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Dacey Rankins

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2025-08-18 13:30:56 -

How Can Your Product Be Improved or Differentiated?
In today’s competitive marketplace, no product exists in isolation. Customers often have dozens of alternatives, and their expectations evolve rapidly. For a product to remain relevant and competitive, it must continually be improved and differentiated from competitors. Improvement ensures the product keeps up with customer needs and technological progress, while differentiation creates...

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Dacey Rankins

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2025-08-15 20:31:55 -

What Does a Product Manager Do?
A product manager (PM) wears many hats, acting as a strategist, communicator, and decision-maker throughout the product lifecycle. Their responsibilities start with research and discovery. PMs identify customer pain points, analyze competitors, and assess market opportunities. This foundation ensures products solve real problems. Next, PMs create a product vision and roadmap. They define the...

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Dacey Rankins

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2025-08-18 13:29:51 -

What Problem Does Your Product Solve?
Every successful product starts with a problem. In fact, most innovations are not born from a desire to create something “cool” or “different” but from identifying a real pain point that customers face. A product without a clearly defined problem to solve often struggles in the market, no matter how impressive its features or technology might be. This article explores...

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Dacey Rankins

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2025-08-25 18:46:02 -

Who Writes User Stories?
In Agile product development, user stories are at the heart of how teams capture user needs and translate them into actionable work. But while the format of a user story is fairly standard — “As a [user], I want [goal] so that [value]” — one of the most debated questions is: who actually writes them? Is it the product manager, the product owner, the business analyst,...

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