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Dacey Rankins

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2025-08-15 20:34:17 -

Product Management vs. Project Management (or vs. Product Ownership or Product Marketing)?
Although the terms are often confused, product management, project management, product ownership, and product marketing are distinct disciplines. Product management focuses on defining what should be built and why. PMs set the vision, roadmap, and priorities based on customer needs and business strategy. Project management is about how to execute. Project managers coordinate timelines,...

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Dacey Rankins

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2025-08-26 12:28:48 -

Initially, the Product Owner is Responsible for Capturing Stories, but the Team Can Capture Technical Stories and Spikes
In Agile development, user stories are the primary units of work, capturing functionality from the perspective of the end user. The Product Owner (PO) is typically responsible for creating and prioritizing these stories in the product backlog. However, Agile encourages collaboration and shared ownership, meaning that while the PO leads the effort, the development team also contributes by...

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Dacey Rankins

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2026-06-16 14:53:23 -

Should I Hold Inventory or Use Dropshipping?
Few decisions create more confusion for new ecommerce entrepreneurs than this one. The product has been chosen. The store is taking shape. The excitement is real. Then reality arrives carrying a deceptively simple question: Should I hold inventory or use dropshipping? At first glance, the answer appears obvious. Dropshipping seems safer. No warehouse. No bulk inventory purchases. No...

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Dacey Rankins

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2025-08-25 18:43:18 -

What Makes a Good User Story?
In Agile product development, the user story is one of the most fundamental tools. It’s not just a sentence or requirement — it’s a way to capture who the user is, what they want, and why it matters. But while the concept sounds simple, writing a good user story is often much harder in practice. Many teams fall into the trap of writing vague, overly technical, or incomplete...

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Dacey Rankins

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2025-08-25 18:46:02 -

Who Writes User Stories?
In Agile product development, user stories are at the heart of how teams capture user needs and translate them into actionable work. But while the format of a user story is fairly standard — “As a [user], I want [goal] so that [value]” — one of the most debated questions is: who actually writes them? Is it the product manager, the product owner, the business analyst,...

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