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Dacey Rankins

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2025-08-22 18:37:07 -

How Do Customer Needs Align with Product Requirements?
At the heart of product development lies one essential principle: building something that customers truly need and value. Yet, this is often easier said than done. Many products fail not because they weren’t innovative, but because they solved the wrong problem or didn’t align closely enough with what customers were looking for. The bridge between customer needs and product...

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Dacey Rankins

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2025-04-04 14:21:41 -

How Do I Become a Startup Founder?
Becoming a startup founder is an exciting and challenging journey, often filled with uncertainty, risk, and immense opportunity. Whether you have a groundbreaking idea or a passion for solving problems, turning that vision into a successful business requires dedication, resourcefulness, and strategic planning. In this article, we’ll walk you through the steps to becoming a startup...

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Dacey Rankins

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2025-09-15 18:57:46 -

How Is Product Marketing Different from Product Management?
In the tech and SaaS world, few roles are as complementary—and as frequently confused—as Product Marketing (PMM) and Product Management (PM). At first glance, both functions deal with the product, customer needs, and market dynamics. But their focus, responsibilities, and measures of success are fundamentally different. Understanding the distinction between product marketing and...

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Dacey Rankins

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2025-08-25 18:34:16 -

What Is a User Story?
In product development, especially in Agile and Scrum methodologies, the term user story plays a central role. At first glance, it sounds like a simple narrative, but in practice, it is a powerful tool for capturing user needs, guiding development priorities, and keeping teams aligned with customer value. A user story is a short, simple description of a feature or functionality told from the...

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