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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-29 15:03:05 -

Advanced Product Launch Strategies: Turning Momentum Into Market Leadership
1. Building a Product Launch Roadmap A successful launch isn’t about working harder — it’s about working smarter. The secret lies in a clear roadmap that connects your internal teams, external audiences, and strategic milestones. A roadmap breaks down the chaos into manageable, measurable stages. Here’s an example of a structured timeline: Phase Timeline...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-11-06 18:54:17 -

Common Examples of User-Generated Content (UGC): How Real Customers Shape Modern Brands
Introduction In a world where consumers trust people more than polished marketing, User-Generated Content (UGC) has become the new standard of authenticity. Brands today no longer have exclusive control over their image—audiences actively shape it through posts, reviews, and shared experiences. The beauty of UGC lies in its diversity. It takes many forms, spanning every digital platform...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-20 15:36:09 -

How Do You Communicate Progress and Get Stakeholder Buy-In?
Effective communication of progress and securing stakeholder buy-in are two of the most important responsibilities in product management and leadership. Regardless of how innovative or well-executed a project is, without alignment and commitment from key stakeholders—executives, investors, team members, and even customers—it risks stagnating or failing. Stakeholder buy-in requires...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-29 15:17:40 -

How Should We Position and Market the Product?
Launching a new product is not just about having something great — it’s about making sure the right people understand why it matters. That’s where positioning and marketing come in. You can have an innovative product, but if customers can’t grasp its value instantly or if it blends into the noise of competitors, your launch will struggle. Positioning defines how your...

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Dacey Rankins

adicionou um novo artigo Business
2025-12-04 16:17:57 -

What Examples of Great Pitches Should I Study?
Studying great pitches is one of the fastest ways to improve your own. Whether you’re building a startup pitch deck, crafting a sales pitch, preparing a media pitch, or learning to present yourself professionally, modeling successful examples gives you a blueprint for what works. This article breaks down the most iconic, influential, and highly effective pitches you should study —...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-13 19:10:12 -

What Skills Are Required to Be a Product Marketer?
Product marketing has emerged as one of the most dynamic and cross-functional roles in modern organizations. Sitting at the intersection of product development, sales, and marketing, product marketers ensure that products are positioned effectively, launched successfully, and adopted by the right audiences. But what exactly does it take to be a great product marketer? Unlike traditional roles...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-11-07 20:05:27 -

Why Should I Use Video Marketing? The Strategic Benefits for Modern Businesses
Introduction Video marketing is one of the most flexible and powerful tools in a business’s communication strategy. Yet one of the first questions marketers face is: What type of video should we create?With so many formats—explainer videos, testimonials, ads, live streams, educational clips, and more—selecting the right one can feel overwhelming. The key is alignment. Each...

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