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How Do You Measure PR Success? (Key Metrics and Modern Evaluation Methods)Introduction: The Evolving Role of PR Measurement Public relations has always been about influence, perception, and reputation. Yet, in today’s data-driven marketing world, simply saying “we got media coverage” or “our brand is trending” isn’t enough. CEOs, CMOs, and stakeholders now demand clear evidence that PR efforts deliver tangible value —...0 Σχόλια 0 Μοιράστηκε 2χλμ. Views 0 Προεπισκόπηση
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How Is PR Measured? What KPIs Matter Most in Public RelationsIntroduction: The Shift Toward Data-Driven PR Public relations used to be considered more art than science — a discipline of storytelling, relationships, and reputation management that resisted quantification. But in an era of marketing automation, big data, and performance dashboards, the days of relying on vague metrics like “media buzz” are long gone. Today, PR...0 Σχόλια 0 Μοιράστηκε 2χλμ. Views 0 Προεπισκόπηση
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What Is Earned Media?Understanding Its Value, Role, and Impact in Modern Public Relations In the landscape of modern communications, the term “earned media” frequently comes up alongside paid advertising and owned content. But what does it actually mean, and why is it considered the gold standard of public relations? Earned media refers to coverage, attention, or exposure a brand gains voluntarily...0 Σχόλια 0 Μοιράστηκε 3χλμ. Views 0 Προεπισκόπηση