• How Do I Find Prospects?
    Finding prospects is the foundation of every business that intends to grow. Whether you’re a founder, an early sales rep, a freelancer, or someone responsible for generating pipeline, your ability to find the right people determines how well your pitch, product, and sales process will perform. But prospecting isn't about randomly contacting people. It’s about identifying qualified...
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  • What Is Prospecting in Sales?
    In sales, nothing meaningful happens until you find the right people to sell to. That first step — searching for potential customers — is called prospecting. And while "closing deals" gets more glamour, successful prospecting is the backbone of consistent sales. Without good prospects, even the best pitch will fall flat. This article explores what prospecting really means, why it's...
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