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Dacey Rankins

added blog Business
2025-07-14 14:46:52 -

How Are We Measuring Success? Metrics Include On-Time Delivery, Budget Adherence, Quality, and Stakeholder Satisfaction
Measuring success in project management goes beyond simply finishing the work. It’s about determining whether the project met its objectives, delivered value, and was executed in a way that aligned with expectations for time, cost, quality, and satisfaction. Establishing clear, measurable success criteria at the beginning of a project helps teams stay aligned and gives stakeholders...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-29 16:09:44 -

What Are the Risks of Launching a New Product (and How to Avoid Them)?
Launching a new product can be one of the most exciting — and dangerous — moments for a business.It’s the moment where innovation meets the market, and the stakes couldn’t be higher. A well-executed launch can elevate a brand into industry leadership, while a poorly prepared one can waste months (or years) of work and damage credibility. In this in-depth guide...

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Dacey Rankins

added blog Marketing and Advertising
2026-02-19 17:14:48 -

What Is Negative Keyword Targeting?
Negative keyword targeting is one of the most important — and most overlooked — components of search engine marketing (SEM). While most advertisers focus on choosing the right keywords to trigger their ads, negative keywords help you control when your ads should not appear. In platforms like Google Ads and Microsoft Advertising, negative keywords prevent your ads from showing for...

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